# Precious Brand Identity

A complete profile of **Precious**'s visual system — colors, typography, components, and personality — extracted from [https://preciousapp.com/](https://preciousapp.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://preciousapp.com/.

- **primary**
  - Hex: `#173745`
  - RGB: `rgb(23, 55, 69)`
- **secondary**
  - Hex: `#FFAA75`
  - RGB: `rgb(255, 170, 117)`
- **accent**
  - Hex: `#FB547F`
  - RGB: `rgb(251, 84, 127)`
- **background**
  - Hex: `#FFFFFF`
  - RGB: `rgb(255, 255, 255)`
- **textPrimary**
  - Hex: `#FB547F`
  - RGB: `rgb(251, 84, 127)`
- **link**
  - Hex: `#FB547F`
  - RGB: `rgb(251, 84, 127)`

## Typography

Each font links to its Google Fonts page where available.

- **primary**: PT Sans [Google Fonts →](https://fonts.google.com/specimen/PT+Sans)
- **heading**: Droid Serif [Google Fonts →](https://fonts.google.com/specimen/Droid+Serif)

## Visual Assets

Logo

Favicon

## UI Components

Live previews rendered using Precious's actual button styles.

- **Button Primary**:
  - background: `#FB547F`
  - textColor: `#FFFFFF`
  - borderRadius: `2px`
  - shadow: `rgba(251, 84, 127, 0.3) 0px 2px 6px 0px`

- **Button Secondary**:
  - background: `#FFFFFF`
  - textColor: `#173745`
  - borderRadius: `2px`
  - shadow: `rgba(251, 84, 127, 0.3) 0px 2px 6px 0px`

## Brand Personality

- **Tone**: modern
- **Energy**: medium
- **Audience**: tech-savvy individuals looking for productivity apps

## Precious Brand in the Wild

Image: [cdn.prod.website-files.com](https://cdn.prod.website-files.com/5ca68c330adf05ae69e991bc/5ca68c330adf054e4ee991ef_Time-Lapse-Video-thumb.jpg)

Image: [m.media-amazon.com](https://m.media-amazon.com/images/I/513rs403odL._AC_UF1000,1000_QL80_.jpg)

Image: [s.yimg.com](https://s.yimg.com/ny/api/res/1.2/zLHedW6KpSV_29idOxxuPQ--/YXBwaWQ9aGlnaGxhbmRlcjt3PTY0MDtoPTI2MA--/https://media.zenfs.com/en/us.finance.gurufocus/cf0bcaf4e9914830ed852ec47211425c)

Image: [cdn.dribbble.com](https://cdn.dribbble.com/userupload/4399707/file/original-be5d0f58a9efd912c1cd721ee42c8ebb.png)

Image: [resizing.flixster.com](https://resizing.flixster.com/hAkPC4SiR86pVwEAOtx-LA32jNY=/206x305/v2/https://resizing.flixster.com/-XZAfHZM39UwaGJIFWKAE8fS0ak=/v3/t/assets/p195165_p_v10_ae.jpg)

## Frequently Asked Questions

- **What is Precious's primary brand color?** Precious's primary brand color is `#173745`. It anchors the visual identity across their website, product UI, and marketing materials.
- **What accent color does Precious use?** Precious uses `#FB547F` as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
- **What font does Precious use?** Precious uses PT Sans for body text and Droid Serif for headings. Fonts were detected on https://preciousapp.com/ as part of their live design system.
- **Does Precious use a light or dark theme?** Precious's primary site uses a light color scheme, with a background of `#FFFFFF`.
- **Where can I find Precious's logo?** Precious's logo is available directly on their site (https://preciousapp.com/). The current logo URL is included in the machine-readable JSON profile linked above.
- **How was this brand profile generated?** This profile was extracted from https://preciousapp.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Precious.

## Methodology

Brand data on this page was extracted from [https://preciousapp.com/](https://preciousapp.com/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by **CharacterQuilt** and is not affiliated with or endorsed by Precious.