Pre Brand: Colors, Fonts, Logo & Visual Identity
Pre Brand Identity
A complete profile of Pre's visual system — colors, typography, components, and personality — extracted from https://buildwithpre.com. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from https://buildwithpre.com.
| Color Name | Hex | RGB |
|---|---|---|
| primary | #99A1AF | rgb(153, 161, 175) |
| secondary | #4A5565 | rgb(74, 85, 101) |
| accent | #101828 | rgb(16, 24, 40) |
| background | #13110B | rgb(19, 17, 11) |
| textPrimary | #13110B | rgb(19, 17, 11) |
| link | #101828 | rgb(16, 24, 40) |
Typography
Each font links to its Google Fonts page where available.
| Type | Font Name | Google Fonts |
|---|---|---|
| primary | ui-sans-serif | Google Fonts → |
| heading | ui-sans-serif | Google Fonts → |
Visual Assets
Logo
Favicon
Social Card
UI Components
Live previews rendered using Pre's actual button styles.
Button Primary
Button Style:
- Background: #191713
- Text Color: #FAFAFA
- Border Color: #262626
- Border Radius: 0px
- Shadow: rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px
Brand Personality
Tone: professional
Energy: medium
Audience: startup founders
Frequently Asked Questions
What is Pre's primary brand color?
Pre's primary brand color is #99A1AF. It anchors the visual identity across their website, product UI, and marketing materials.What accent color does Pre use?
Pre uses #101828 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.What font does Pre use?
Pre uses ui-sans-serif as the primary typeface across body and headings.Does Pre use a light or dark theme?
Pre's primary site uses a dark color scheme, with a background of #13110B.Where can I find Pre's logo?
Pre's logo is available directly on their site (https://buildwithpre.com). The current logo URL is included in the machine-readable JSON profile linked above.How was this brand profile generated?
This profile was extracted from https://buildwithpre.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Pre.