Praxim Brand Identity

A complete profile of Praxim's visual system — colors, typography, components, and personality — extracted from https://www.praxim.ai/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.praxim.ai/.

• primary: #111827
• secondary: #374151
• accent: #2563EB
• background: #FFFFFF
• textPrimary: #4B5563
• link: #4B5563

Typography

Each font links to its Google Fonts page where available.

• primary: Inter
• heading: Inter

Visual Assets

Logo

Favicon

UI Components

Button Primary

• background: #2563EB
• textColor: #FFFFFF
• borderRadius: 6px
• shadow: rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 1px 3px 0px, rgba(0, 0, 0, 0.1) 0px 1px 2px -1px

Button Secondary

• background: #111827
• textColor: #FFFFFF
• borderRadius: 6px
• shadow: rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 1px 3px 0px, rgba(0, 0, 0, 0.1) 0px 1px 2px -1px

Brand Personality

• Tone: professional
• Energy: medium
• Audience: business professionals

Praxim Brand in the Wild

Image: praxim.ai
Source: praxim.ai

Image: pictures.abebooks.com
Source: abebooks.com

Image: ph-files.imgix.net
Source: producthunt.com

Frequently Asked Questions

• What is Praxim's primary brand color?
  Praxim's primary brand color is #111827. It anchors the visual identity across their website, product UI, and marketing materials.

• What accent color does Praxim use?
  Praxim uses #2563EB as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

• What font does Praxim use?
  Praxim uses Inter as the primary typeface across body and headings.

• Does Praxim use a light or dark theme?
  Praxim's primary site uses a light color scheme, with a background of #FFFFFF.

• Where can I find Praxim's logo?
  Praxim's logo is available directly on their site (https://www.praxim.ai/). The current logo URL is included in the machine-readable JSON profile linked above.

• How was this brand profile generated?
  This profile was extracted from https://www.praxim.ai/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Praxim.

Methodology

Brand data on this page was extracted from https://www.praxim.ai/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles.