Prana Brand Identity

A complete profile of Prana's visual system — colors, typography, components, and personality — extracted from https://pranadoc.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://pranadoc.com.

• primary
  #7DB8D4
rgb(125, 184, 212)
• secondary
  #374151
rgb(55, 65, 81)
• accent
  #7DB8D4
rgb(125, 184, 212)
• background
  #FFFFFF
rgb(255, 255, 255)
• textPrimary
  #1C1917
rgb(28, 25, 23)
• link
  #5A9AB8
rgb(90, 154, 184)

Typography

Each font links to its Google Fonts page where available.

• primary: Geist
  Google Fonts →
• heading: Instrument Serif
  Google Fonts →

UI Components

Live previews rendered using Prana's actual button styles.

• Input

  • background: transparent
  • textColor: #1C1917
  • borderColor: null
  • borderRadius: 0px
  • shadow: none

• Button Primary

  • background: #7DB8D4
  • textColor: #FFFFFF
  • borderRadius: 16px
  • shadow: rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 10px 15px -3px, rgba(0, 0, 0, 0.1) 0px 4px 6px -4px

• Button Secondary

  • background: #FFFFFF
  • textColor: #44403C
  • borderColor: #E7E5E4
  • borderRadius: 16px
  • shadow: none

Brand Personality

Tone: professional
Energy: medium
Audience: health-conscious individuals seeking online medical consultations

Prana Brand in the Wild

Image: app.pranadoc.com
Source: pranadoc.com

Image: pranadoc.com
Source: pranadoc.com

Image: pranadoc.com
Source: pranadoc.com

Image: pranadoc.com
Source: pranadoc.com

Frequently Asked Questions

• What is Prana's primary brand color?
  Prana's primary brand color is #7DB8D4. It anchors the visual identity across their website, product UI, and marketing materials.

• What font does Prana use?
  Prana uses Geist for body text and Instrument Serif for headings. Fonts were detected on https://pranadoc.com as part of their live design system.

• Does Prana use a light or dark theme?
  Prana's primary site uses a light color scheme, with a background of #FFFFFF.

• How was this brand profile generated?
  This profile was extracted from https://pranadoc.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Prana.

Methodology

Brand data on this page was extracted from https://pranadoc.com on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Prana.