Power Brand: Colors, Fonts, Logo & Visual Identity

Power Brand Identity

A complete profile of Power's visual system — colors, typography, components, and personality — extracted from https://www.withpower.com/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.withpower.com/.

primary: #111827 (rgb(17, 24, 39))
secondary: #7747FF (rgb(119, 71, 255))
accent: #000000 (rgb(0, 0, 0))
background: #FFFFFF (rgb(255, 255, 255))
textPrimary: #000000 (rgb(0, 0, 0))
link: #4B5563 (rgb(75, 85, 99))

Typography

Each font links to its Google Fonts page where available.

primary: Manrope
- Manrope Google Fonts →
heading: Manrope
- Manrope Google Fonts →
- Manrope, ui-sans-serif, system-ui, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji

Visual Assets

%20!important%3B%20opacity%3A%201%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M29.3832%2024.99C27.5585%2024.99%2025.9435%2024.582%2024.5382%2023.766C23.1329%2022.9387%2022.0392%2021.794%2021.2572%2020.332C20.4865%2018.8587%2020.1012%2017.1813%2020.1012%2015.3C20.1012%2013.4073%2020.4922%2011.73%2021.2742%2010.268C22.0675%208.79467%2023.1669%207.65%2024.5722%206.834C25.9889%206.018%2027.5925%205.61%2029.3832%205.61C31.2079%205.61%2032.8229%206.02367%2034.2282%206.851C35.6449%207.667%2036.7442%208.81167%2037.5262%2010.285C38.3082%2011.7583%2038.6992%2013.43%2038.6992%2015.3C38.6992%2017.1813%2038.3025%2018.8587%2037.5092%2020.332C36.7272%2021.794%2035.6279%2022.9387%2034.2112%2023.766C32.8059%2024.582%2031.1965%2024.99%2029.3832%2024.99ZM29.3832%2020.672C30.3465%2020.672%2031.1569%2020.451%2031.8142%2020.009C32.4829%2019.5557%2032.9815%2018.9267%2033.3102%2018.122C33.6389%2017.306%2033.8032%2016.3653%2033.8032%2015.3C33.8032%2013.634%2033.4235%2012.325%2032.6642%2011.373C31.9049%2010.4097%2030.8112%209.928%2029.3832%209.928C28.3972%209.928%2027.5755%2010.149%2026.9182%2010.591C26.2722%2011.033%2025.7905%2011.6563%2025.4732%2012.461C25.1559%2013.2657%2024.9972%2014.212%2024.9972%2015.3C24.9972%2016.4107%2025.1615%2017.3683%2025.4902%2018.173C25.8302%2018.9777%2026.3232%2019.5953%2026.9692%2020.026C27.6265%2020.4567%2028.4312%2020.672%2029.3832%2020.672Z%22%20fill%3D%22%23000000%22%20opacity%3D%221%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%20opacity%3A%201%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M38.7135%206.086L43.2355%206.12L46.5675%2017.068L49.9505%206.12H53.7925L57.1755%2017.068L60.5075%206.12H65.0295L59.4195%2024.48H55.8835L51.8715%2012.512L47.8595%2024.48H44.3235L38.7135%206.086Z%22%20fill%3D%22%23000000%22%20opacity%3D%221%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%20opacity%3A%201%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M74.6149%2024.99C72.7562%2024.99%2071.1016%2024.5877%2069.6509%2023.783C68.2116%2022.9783%2067.0839%2021.8563%2066.2679%2020.417C65.4632%2018.9777%2065.0609%2017.3513%2065.0609%2015.538C65.0609%2013.566%2065.4519%2011.832%2066.2339%2010.336C67.0272%208.82867%2068.1266%207.667%2069.5319%206.851C70.9372%206.02367%2072.5409%205.61%2074.3429%205.61C76.2469%205.61%2077.8789%206.06333%2079.2389%206.97C80.5989%207.86533%2081.5962%209.146%2082.2309%2010.812C82.8769%2012.4667%2083.1092%2014.3933%2082.9279%2016.592H78.3549V14.892C78.3549%2013.634%2078.2246%2012.6253%2077.9639%2011.866C77.7032%2011.0953%2077.2952%2010.5287%2076.7399%2010.166C76.1846%209.80333%2075.4536%209.622%2074.5469%209.622C73.5042%209.622%2072.6429%209.83733%2071.9629%2010.268C71.2829%2010.6873%2070.7786%2011.3163%2070.4499%2012.155C70.1212%2012.9937%2069.9569%2014.042%2069.9569%2015.3C69.9569%2016.4447%2070.1212%2017.4193%2070.4499%2018.224C70.7786%2019.0173%2071.2716%2019.6237%2071.9289%2020.043C72.5862%2020.4623%2073.3909%2020.672%2074.3429%2020.672C75.2382%2020.672%2076.0089%2020.4737%2076.6549%2020.077C77.3122%2019.6803%2077.8109%2019.108%2078.1509%2018.36H82.9279C82.9279%2019.5%2082.1091%2021.3212%2080.8539%2022.542C80.0266%2023.3353%2079.0746%2023.9417%2077.9979%2024.361C76.9212%2024.7803%2075.7936%2024.99%2074.6149%2024.99ZM68.5289%2013.158H80.7009V16.592H68.5289V13.158Z%22%20fill%3D%22%23000000%22%20opacity%3D%221%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%20opacity%3A%201%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M85.4064%206.12H90V10.608V8.279C90%208.279%2090%208.279%2090.0134%208.279C90.4214%207.75767%2090.9031%207.33267%2091.4584%207.004C91.8891%206.732%2092.3651%206.52233%2092.8864%206.375C93.4078%206.21633%2093.9461%206.12%2094.5014%206.086C95.0568%206.04067%2095.6178%206.052%2096.1844%206.12V10.812C94.7129%2010.9422%2093.5845%2010.993%2092.5804%2011.744C91.5764%2012.495%2091.2994%2012.703%2090.5764%2013.995C90.2236%2014.6256%2090.0644%2015.3227%2090.0644%2016.096V24.48H85.4064V6.12Z%22%20fill%3D%22%23000000%22%20opacity%3D%221%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%20opacity%3A%201%20!important%3B%22%2F%3E%3C%2Fsvg%3E)

UI Components

Live previews rendered using Power's actual button styles.

Input: background transparent, text color #000000, border color null, border radius 0px, shadow none
Button Primary: background #000000, text color #FFFFFF, border radius 9999px, shadow none
Button Secondary: background transparent, text color #000000, border color #E5E7EB, border radius 16px, shadow none

Brand Personality

Tone: professional
Energy: medium
Audience: Individuals seeking clinical trials

Power Brand in the Wild

Image: iai.work Source: ithpower.com

Frequently Asked Questions

What is Power's primary brand color?
Power's primary brand color is #111827.
What accent color does Power use?
Power uses #000000 as an accent color.
What font does Power use?
Power uses Manrope as the primary typeface.
Does Power use a light or dark theme?
Power's primary site uses a light color scheme.
Where can I find Power's logo?
Power's logo is available directly on their site.
How was this brand profile generated?
This profile was extracted using the Firecrawl branding extraction API.

Methodology

Brand data on this page was extracted from https://www.withpower.com/ on 2026-07-27.