Postscript Brand Identity

A complete profile of Postscript's visual system — colors, typography, components, and personality — extracted from https://postscript.io. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://postscript.io.

• primary: #66AFFF
  • rgb(102, 175, 255)
• secondary: #33AAFF
  • rgb(51, 170, 255)
• accent: #66AFFF
  • rgb(102, 175, 255)
• background: #FFFFFF
  • rgb(255, 255, 255)
• textPrimary: #000000
  • rgb(0, 0, 0)
• link: #756F84
  • rgb(117, 111, 132)

Typography

Each font links to its Google Fonts page where available.

• primary: Inter
  • Google Fonts →
• heading: Inter Tight
  • Google Fonts →

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

UI Components

Live previews rendered using Postscript's actual button styles.

• Input:

  • background: #000000
  • textColor: #FFFFFF
  • borderColor: null
  • borderRadius: 8px
  • shadow: none

• Button Primary:

  • background: #FFFFFF
  • textColor: #66AFFF
  • borderRadius: 8px
  • shadow: none

Brand Personality

• Tone: modern
• Energy: medium
• Audience: Shopify brands and e-commerce businesses

Frequently Asked Questions

• What is Postscript's primary brand color?
  Postscript's primary brand color is #66AFFF. It anchors the visual identity across their website, product UI, and marketing materials.

• What font does Postscript use?
  Postscript uses Inter for body text and Inter Tight for headings. Fonts were detected on https://postscript.io as part of their live design system.

• Does Postscript use a light or dark theme?
  Postscript's primary site uses a light color scheme, with a background of #FFFFFF.

• Where can I find Postscript's logo?
  Postscript's logo is available directly on their site (https://postscript.io). The current logo URL is included in the machine-readable JSON profile linked above.

• How was this brand profile generated?
  This profile was extracted from https://postscript.io using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Postscript.