llms.txt

PostHog Brand Identity

A complete profile of PostHog's visual system — colors, typography, components, and personality.

Quick Facts

Field	Value
Primary	#E1D7C2
Accent	#CD8407
Body Font	IBM Plex Sans
Heading Font	IBM Plex Sans

Color Palette

primary: #E1D7C2
secondary: #F5E2B2
accent: #CD8407
background: #E1D7C2
textPrimary: #4D4F46
link: #E3DFD1

Typography

primary: IBM Plex Sans — https://fonts.google.com/specimen/IBM+Plex+Sans
heading: IBM Plex Sans — https://fonts.google.com/specimen/IBM+Plex+Sans

Visual Assets

Logo:
Favicon:
Social card (og:image):

UI Components

buttonPrimary: background=#CD8407, textColor=#23251D, borderColor=#B17816, borderRadius=6px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: product engineers and developers

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "IBM Plex Sans",
      "role": "body"
    },
    {
      "family": "Ubuntu",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#E1D7C2",
    "secondary": "#F5E2B2",
    "accent": "#CD8407",
    "background": "#E1D7C2",
    "textPrimary": "#4D4F46",
    "link": "#E3DFD1"
  },
  "typography": {
    "fontFamilies": {
      "primary": "IBM Plex Sans",
      "heading": "IBM Plex Sans"
    },
    "fontStacks": {
      "heading": [
        "IBM Plex Sans",
        "-apple-system",
        "BlinkMacSystemFont",
        "avenir next",
        "avenir",
        "segoe ui",
        "helvetica neue",
        "helvetica",
        "Ubuntu",
        "roboto",
        "noto",
        "arial",
        "sans-serif"
      ],
      "body": [
        "IBM Plex Sans",
        "-apple-system",
        "BlinkMacSystemFont",
        "avenir next",
        "avenir",
        "segoe ui",
        "helvetica neue",
        "helvetica",
        "Ubuntu",
        "roboto",
        "noto",
        "arial",
        "sans-serif"
      ],
      "paragraph": [
        "IBM Plex Sans",
        "-apple-system",
        "BlinkMacSystemFont",
        "avenir next",
        "avenir",
        "segoe ui",
        "helvetica neue",
        "helvetica",
        "Ubuntu",
        "roboto",
        "noto",
        "arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "16px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#CD8407",
      "textColor": "#23251D",
      "borderColor": "#B17816",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://res.cloudinary.com/dmukukwp6/image/upload/doc_2fa451a8e4.png",
    "favicon": "https://posthog.com/favicon-32x32.png?v=6e5ac8d4a5b381b5caa29396fbf7c955",
    "ogImage": "https://posthog.com/images/og/default.png",
    "logoHref": "/"
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "product engineers and developers"
  }
}