PostHog Brand Identity

A complete profile of PostHog's visual system — colors, typography, components, and personality — extracted from https://posthog.com/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://posthog.com/.

• primary: #E1D7C2
  • rgb(225, 215, 194)
• secondary: #F5E2B2
  • rgb(245, 226, 178)
• accent: #CD8407
  • rgb(205, 132, 7)
• background: #E1D7C2
  • rgb(225, 215, 194)
• textPrimary: #4D4F46
  • rgb(77, 79, 70)
• link: #E3DFD1
  • rgb(227, 223, 209)

Typography

Each font links to its Google Fonts page where available.

• primary: IBM Plex Sans
  IBM Plex Sans Google Fonts →
• heading: IBM Plex Sans
  IBM Plex Sans Google Fonts →

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using PostHog's actual button styles.

• Button Primary
  • background: #CD8407
  • textColor: #23251D
  • borderColor: #B17816
  • borderRadius: 6px
  • shadow: none

Brand Personality

• Tone: modern
• Energy: medium
• Audience: product engineers and developers

Frequently Asked Questions

What is PostHog's primary brand color?

PostHog's primary brand color is #E1D7C2. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does PostHog use?

PostHog uses #CD8407 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does PostHog use?

PostHog uses IBM Plex Sans as the primary typeface across body and headings.

Does PostHog use a light or dark theme?

PostHog's primary site uses a light color scheme, with a background of #E1D7C2.

Where can I find PostHog's logo?

PostHog's logo is available directly on their site (https://posthog.com/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://posthog.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by PostHog.