Positron Brand Identity

A complete profile of Positron's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #1A363B
• secondary: #E6F8F8
• accent: #050E15
• background: #050E15
• textPrimary: #050E15
• link: #050E15

Typography

• primary: IBM Plex Sans — https://fonts.google.com/specimen/IBM+Plex+Sans
• heading: IBM Plex Sans — https://fonts.google.com/specimen/IBM+Plex+Sans

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#050E15, textColor=#FBFEFE, borderColor=#2A3B40, borderRadius=4px, shadow=none
• buttonSecondary: background=transparent, textColor=#FFFFFF, borderColor=#2A3B40, borderRadius=4px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: tech professionals

Positron Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Positron | Testflight
  • Image:
  • Source: Testflight
• Positron | Vision
  • Image:
  • Source: Vision
• Positron | Titan
  • Image:
  • Source: Titan
• Positron | Asimov
  • Image:
  • Source: Asimov
• Positron | Generative AI Acceleration
  • Image:
  • Source: Generative AI
• Positron | Generative AI Acceleration
  • Image:
  • Source: Generative AI

Machine-Readable Profile

{
 "colorScheme": "dark",
 "fonts": [
  {
   "family": "IBM Plex Sans",
   "role": "body"
  },
  {
   "family": "IBM Plex Mono",
   "role": "monospace"
  }
 ],
 "colors": {
  "primary": "#1A363B",
  "secondary": "#E6F8F8",
  "accent": "#050E15",
  "background": "#050E15",
  "textPrimary": "#050E15",
  "link": "#050E15"
 },
 "typography": {
  "fontFamilies": {
   "primary": "IBM Plex Sans",
   "heading": "IBM Plex Sans"
  },
  "fontStacks": {
   "heading": [
    "__IBM_Plex_Sans_ee270e",
    "__IBM_Plex_Sans_Fallback_ee270e"
   ],
   "body": [
    "__IBM_Plex_Sans_ee270e",
    "__IBM_Plex_Sans_Fallback_ee270e"
   ],
   "paragraph": [
    "__IBM_Plex_Sans_ee270e",
    "__IBM_Plex_Sans_Fallback_ee270e"
   ]
  },
  "fontSizes": {
   "h1": "16px",
   "h2": "28px",
   "body": "24px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "2px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#050E15",
   "textColor": "#FBFEFE",
   "borderColor": "#2A3B40",
   "borderRadius": "4px",
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "transparent",
   "textColor": "#FFFFFF",
   "borderColor": "#2A3B40",
   "borderRadius": "4px",
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://www.positron.ai/assets/logo.svg",
  "favicon": "https://www.positron.ai/favicon.ico",
  "ogImage": "https://www.positron.ai/opengraph-image-pwu6ef.png?dc038bfad54e9e0b"
 },
 "personality": {
  "tone": "modern",
  "energy": "medium",
  "targetAudience": "tech professionals"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.9,
  "colors": 0.9,
  "overall": 0.9
 }
}