Positron Brand Identity

A complete profile of Positron's visual system — colors, typography, components, and personality — extracted from https://www.positron.ai/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.positron.ai/.

Typography

Each font links to its Google Fonts page where available.

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Positron's actual button styles.

Brand Personality

Tone: modern
Energy: medium
Audience: tech professionals

Frequently Asked Questions

What is Positron's primary brand color?
Positron's primary brand color is #1A363B. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Positron use?
Positron uses #050E15 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Positron use?
Positron uses IBM Plex Sans as the primary typeface across body and headings.

Does Positron use a light or dark theme?
Positron's primary site uses a dark color scheme, with a background of #050E15.

Where can I find Positron's logo?
Positron's logo is available directly on their site (https://www.positron.ai/). The current logo URL is included in the machine-readable JSON profile linked above.

Methodology

Brand data on this page was extracted from https://www.positron.ai/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Positron.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "IBM Plex Sans",
      "role": "body"
    },
    {
      "family": "IBM Plex Mono",
      "role": "monospace"
    }
  ],
  "colors": {
    "primary": "#1A363B",
    "secondary": "#E6F8F8",
    "accent": "#050E15",
    "background": "#050E15",
    "textPrimary": "#050E15",
    "link": "#050E15"
  },
  "typography": {
    "fontFamilies": {
      "primary": "IBM Plex Sans",
      "heading": "IBM Plex Sans"
    },
    "fontStacks": {
      "heading": [
        "__IBM_Plex_Sans_ee270e",
        "__IBM_Plex_Sans_Fallback_ee270e"
      ],
      "body": [
        "__IBM_Plex_Sans_ee270e",
        "__IBM_Plex_Sans_Fallback_ee270e"
      ],
      "paragraph": [
        "__IBM_Plex_Sans_ee270e",
        "__IBM_Plex_Sans_Fallback_ee270e"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "28px",
      "body": "24px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "2px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#050E15",
      "textColor": "#FBFEFE",
      "borderColor": "#2A3B40",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#FFFFFF",
      "borderColor": "#2A3B40",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.positron.ai/assets/logo.svg",
    "favicon": "https://www.positron.ai/favicon.ico",
    "ogImage": "https://www.positron.ai/opengraph-image-pwu6ef.png?dc038bfad54e9e0b",
    "logoHref": "/",
    "logoAlt": "Positron"
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  }
}