Positional Brand: Colors, Fonts, Logo & Visual Identity
Positional Brand Identity
A complete profile of Positional's visual system — colors, typography, components, and personality — extracted from https://www.positional.com. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from https://www.positional.com.
| Color | Hex Code | RGB |
|---|---|---|
| primary | #6B0505 | rgb(107, 5, 5) |
| secondary | #2FFEB5 | rgb(47, 254, 181) |
| accent | #3C00E2 | rgb(60, 0, 226) |
| background | #FFFFFF | rgb(255, 255, 255) |
| textPrimary | #3C00E2 | rgb(60, 0, 226) |
| link | #3C00E2 | rgb(60, 0, 226) |
Typography
Each font links to its Google Fonts page where available.
- Primary: Inter Google Fonts →
- Heading: Poppins Google Fonts →
Poppins, sans-serif
Visual Assets
UI Components
Input
- Background: #FFFFFF
- Text Color: #333333
- Border Color: null
- Border Radius: 3px
- Shadow: none
Button Primary
- Background: #F7F5FE
- Text Color: #3C00E2
- Border Radius: 16px
- Shadow: none
Button Secondary
- Background: transparent
- Text Color: #FFFFFF
- Border Color: #FFFFFF
- Border Radius: 6px
- Shadow: none
Brand Personality
- Tone: modern
- Energy: medium
- Audience: content and SEO teams
Frequently Asked Questions
- What is Positional's primary brand color? Positional's primary brand color is #6B0505. It anchors the visual identity across their website, product UI, and marketing materials.
- What accent color does Positional use? Positional uses #3C00E2 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
- What font does Positional use? Positional uses Inter for body text and Poppins for headings. Fonts were detected on https://www.positional.com as part of their live design system.
- Does Positional use a light or dark theme? Positional's primary site uses a light color scheme, with a background of #FFFFFF.
- Where can I find Positional's logo? Positional's logo is available directly on their site (https://www.positional.com). The current logo URL is included in the machine-readable JSON profile linked above.
- How was this brand profile generated? This profile was extracted from https://www.positional.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Positional.
Methodology
Brand data on this page was extracted from https://www.positional.com on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content.