Port IO Brand Identity

A complete profile of Port IO's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #3898EC
• secondary: #33AAFF
• accent: #0082F3
• background: #FFFFFF
• textPrimary: #000000
• link: #0082F3

Typography

• primary: DM Sans — link
• heading: DM Sans — link

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#191919, textColor=#FFFFFF, borderRadius=8px, shadow=none
• buttonSecondary: background=#FFFFFF, textColor=#191919, borderColor=#D3D3D3, borderRadius=8px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: developers and tech companies

Port IO Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Self-service actions | Port
  • Image:
  • Source: Self-service actions link
• Internal Developer Portal Blog
  • Image:
  • Source: Blog link
• Netta Borowitsh |
  • Image:
  • Source: Netta's Profile
• Announcing the software catalog dependency graph
  • Image: .png)
  • Source: Announcement link

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "DM Sans",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#3898EC",
    "secondary": "#33AAFF",
    "accent": "#0082F3",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#0082F3"
  },
  "typography": {
    "fontFamilies": {
      "primary": "DM Sans",
      "heading": "DM Sans"
    },
    "fontStacks": {
      "heading": [
        "dmsans",
        "sans-serif"
      ],
      "body": [
        "dmsans",
        "sans-serif"
      ],
      "paragraph": [
        "dmsans",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "40px",
      "h2": "32px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#191919",
      "textColor": "#FFFFFF",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#191919",
      "borderColor": "#D3D3D3",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/622996415264e2107087774c/65b09e2a73ab4ac42ad0c139_logo.svg",
    "favicon": "https://cdn.prod.website-files.com/622996415264e2107087774c/65f753943750bb4054843eb7_Favicon%2032.png",
    "ogImage": "https://cdn.prod.website-files.com/622996415264e2107087774c/65f708f88d3d97e8059c6b90_Share%20image.jpg",
    "logoHref": "/"
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "developers and tech companies"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  }
}