Popl Brand Identity

A complete profile of Popl's visual system — colors, typography, components, and personality — extracted from https://popl.co/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://popl.co/.
primary
#483B36
rgb(72, 59, 54)
secondary
#29AEF8
rgb(41, 174, 248)
accent
#211815
rgb(33, 24, 21)
background
#F9F4EF
rgb(249, 244, 239)
textPrimary
#211815
rgb(33, 24, 21)
link
#2D4763
rgb(45, 71, 99)

Typography

Each font links to its Google Fonts page where available.
primary
Figtree
Figtree Google Fonts →
heading
DM Sans
DM Sans Google Fonts →

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Popl's actual button styles.

Input
background: transparent
textColor: #1A1A1A
borderColor: null
borderRadius: 0px
shadow: none

Button Primary
background: #211815
textColor: #F9F4EF
borderRadius: 24px
shadow: rgba(249, 244, 239, 0.5) -8px -8px 11px 0px inset

Button Secondary
background: #F9F4EF
textColor: #1A1A1A
borderColor: #211815
borderRadius: 72px
shadow: none

Brand Personality

Tone: modern
Energy: medium
Audience: business professionals

Frequently Asked Questions

What is Popl's primary brand color?
Popl's primary brand color is #483B36. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Popl use?
Popl uses #211815 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Popl use?
Popl uses Figtree for body text and DM Sans for headings. Fonts were detected on https://popl.co/ as part of their live design system.

Does Popl use a light or dark theme?
Popl's primary site uses a light color scheme, with a background of #F9F4EF.

Where can I find Popl's logo?
Popl's logo is available directly on their site (https://popl.co/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?
This profile was extracted from https://popl.co/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Popl.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Figtree",
      "role": "body"
    },
    {
      "family": "DM Sans",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#483B36",
    "secondary": "#29AEF8",
    "accent": "#211815",
    "background": "#F9F4EF",
    "textPrimary": "#211815",
    "link": "#2D4763"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Figtree",
      "heading": "DM Sans"
    }
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#1A1A1A",
      "borderColor": null,
      "borderRadius": "0px",
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#211815",
      "textColor": "#F9F4EF",
      "borderRadius": "24px",
      "shadow": "rgba(249, 244, 239, 0.5) -8px -8px 11px 0px inset"
    },
    "buttonSecondary": {
      "background": "#F9F4EF",
      "textColor": "#1A1A1A",
      "borderColor": "#211815",
      "borderRadius": "72px",
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://popl.co/cdn/shop/files/rbr-Popl-logo.png?v=1734702057&width=320",
    "favicon": "https://cdn.shopify.com/s/files/1/0257/5315/7735/files/Popl_Favicon_774c84a2-9f08-47e8-b2bc-7ffeb51103b5.png?v=1757598496&width=144",
    "ogImage": "http://popl.co/cdn/shop/files/OG_static_1.png?v=1738598058&width=2048"
  }
}