Pomerium Brand Identity

A complete profile of Pomerium's visual system — colors, typography, components, and personality — extracted from https://www.pomerium.com/. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/pomerium
• Machine-readable JSON: https://characterquilt.com/branding/pomerium.json
• Per-page llms.txt: https://characterquilt.com/branding/pomerium/llms.txt

Quick Facts

Color Palette

• primary: #CAFF2C
• secondary: #6B7280
• accent: #CAFF2C
• background: #000000
• textPrimary: #000000
• link: #7C3AED

Typography

• primary: Inter — https://fonts.google.com/specimen/Inter
• heading: Space Grotesk — https://fonts.google.com/specimen/Space+Grotesk

Visual Assets

• Logo: https://www.pomerium.com/static-img/logo-light.svg
• Favicon: https://www.pomerium.com/static-img/favicon.svg

UI Components

• input: background=transparent, textColor=#FFFFFF, borderColor=#A1A1AA, borderRadius=9999px, shadow=none
• buttonPrimary: background=#CAFF2C, textColor=#000000, borderRadius=9999px, shadow=none
• buttonSecondary: background=#171717, textColor=#FFFFFF, borderColor=#808080, borderRadius=9999px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: IT professionals and businesses seeking secure access solutions

Pomerium Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Zscaler Private Access | Pomerium
  • Image:
  • Source: https://www.pomerium.com/comparisons/zscaler
• The Best OAuth2 Proxy Alternative - Pomerium
  • Image:
  • Source: https://www.pomerium.com/blog/best-oauth2-proxy-alternative
• Gain PCI Compliance without a VPN | Pomerium
  • Image:
  • Source: https://www.pomerium.com/blog/the-great-vpn-myth-what-pci-dss-40-actually-requires-for-remote-access
• Blog | Pomerium
  • Image:
  • Source: https://www.pomerium.com/blog
• MCP Security: Zero Trust Access for Agentic AI and Autonomous Agents | Pomerium
  • Image:
  • Source: https://www.pomerium.com/blog/secure-access-for-mcp
• Network-centric vs Application-centric Approach | Pomerium
  • Image:
  • Source: https://www.pomerium.com/blog/network-centric-vs-application-centric-approach

Working with these fonts

Not found on Google Fonts? Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Machine-Readable Profile

{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Space Grotesk",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#CAFF2C",
    "secondary": "#6B7280",
    "accent": "#CAFF2C",
    "background": "#000000",
    "textPrimary": "#000000",
    "link": "#7C3AED"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Space Grotesk"
    },
    "fontStacks": {
      "heading": [
        "Space Grotesk",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "56px",
      "h2": "48px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "6px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#FFFFFF",
      "borderColor": "#A1A1AA",
      "borderRadius": "9999px",
      "borderRadiusCorners": {
        "topLeft": "9999px",
        "topRight": "9999px",
        "bottomRight": "9999px",
        "bottomLeft": "9999px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#CAFF2C",
      "textColor": "#000000",
      "borderRadius": "9999px",
      "borderRadiusCorners": {
        "topLeft": "9999px",
        "topRight": "9999px",
        "bottomRight": "9999px",
        "bottomLeft": "9999px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#171717",
      "textColor": "#FFFFFF",
      "borderColor": "#808080",
      "borderRadius": "9999px",
      "borderRadiusCorners": {
        "topLeft": "9999px",
        "topRight": "9999px",
        "bottomRight": "9999px",
        "bottomLeft": "9999px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.pomerium.com/static-img/logo-light.svg",
    "favicon": "https://www.pomerium.com/static-img/favicon.svg",
    "ogImage": null,
    "logoHref": "/",
    "logoAlt": "Pomerium logo"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "IT professionals and businesses seeking secure access solutions"
  }
}