Polar Brand Identity

A complete profile of Polar's visual system — colors, typography, components, and personality — extracted from https://polar.sh/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://polar.sh/.
primary
#6A7282
rgb(106, 114, 130)
secondary
#99A1AF
rgb(153, 161, 175)
accent
#000000
rgb(0, 0, 0)
background
#FFFFFF
rgb(255, 255, 255)
textPrimary
#101828
rgb(16, 24, 40)
link
#101828
rgb(16, 24, 40)

Typography

Each font links to its Google Fonts page where available.
primary
Inter
Inter Google Fonts →
heading
InterDisplay
InterDisplay Google Fonts →

Visual Assets

%20!important%3B%22%2F%3E%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M11.7222%2024.2898C15.6865%2025.58%2020.35%2022.1715%2022.1385%2016.6765C23.927%2011.1815%2022.1632%205.68099%2018.1989%204.39071C14.2346%203.10043%209.5711%206.509%207.78261%2012.004C5.99412%2017.4989%207.75793%2022.9995%2011.7222%2024.2898ZM12.9347%2023.872C16.2897%2024.5876%2019.9174%2020.9108%2021.0374%2015.6596C22.1574%2010.4084%2020.3457%205.57134%2016.9907%204.85575C13.6357%204.14016%2010.008%207.817%208.88797%2013.0682C7.76793%2018.3194%209.57971%2023.1564%2012.9347%2023.872Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%3Cpath%20fill-rule%3D%22evenodd%22%20clip-rule%3D%22evenodd%22%20d%3D%22M13.8537%2024.7382C16.5062%2025.0215%2019.1534%2020.5972%2019.7664%2014.8563C20.3794%209.1155%2018.7261%204.23202%2016.0736%203.94879C13.4211%203.66556%2010.7739%208.08983%2010.1609%2013.8307C9.54788%2019.5715%2011.2012%2024.455%2013.8537%2024.7382ZM15.0953%2022.9906C17.015%2022.9603%2018.5101%2019.0742%2018.4349%2014.3108C18.3596%209.54747%2016.7424%205.71058%2014.8228%205.7409C12.9032%205.77123%2011.408%209.6573%2011.4833%2014.4207C11.5585%2019.184%2013.1757%2023.0209%2015.0953%2022.9906Z%22%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(0%2C%200%2C%200)%20!important%3B%22%2F%3E%3C%2Fsvg%3E)
Logo

Favicon

Social Card

UI Components

Live previews rendered using Polar's actual button styles.
Button Primary
buttonPrimary
background#000000
textColor#FFFFFF
borderRadius33554400px
shadownone

Button Secondary
buttonSecondary
background#F3F4F6
textColor#000000
borderColor#F5F5F5
borderRadius33554400px
shadownone

Brand Personality

Tone: modern
Energy: medium
Audience: software developers and tech companies

Frequently Asked Questions

What is Polar's primary brand color?
Polar's primary brand color is #6A7282. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Polar use?
Polar uses #000000 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Polar use?
Polar uses Inter for body text and InterDisplay for headings. Fonts were detected on https://polar.sh/ as part of their live design system.

Does Polar use a light or dark theme?
Polar's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find Polar's logo?
Polar's logo is available directly on their site (https://polar.sh/). The current logo URL is included in the machine-readable JSON profile linked above.