Poka Labs Brand Identity

A complete profile of Poka Labs's visual system — colors, typography, components, and personality — extracted from https://www.pokalabs.com/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.pokalabs.com/.

Primary

• Color: #4F46E5

Accent

• Color: #4F46E5

Body Font

• Font: Inter

Heading

• Font: Space Grotesk

Colors

• Primary: #4F46E5 (rgb(79, 70, 229))
• Secondary: #9B98D1 (rgb(155, 152, 209))
• Accent: #4F46E5 (rgb(79, 70, 229))
• Background: #FFFFFF (rgb(255, 255, 255))
• Text Primary: #18181B (rgb(24, 24, 27))
• Link: #312E81 (rgb(49, 46, 129))

Typography

Each font links to its Google Fonts page where available.

Primary

• Font: Inter (Inter Google Fonts →)

Heading

• Font: Space Grotesk (Space Grotesk Google Fonts →)

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Visual Assets

Logo

Social Card

UI Components

Live previews rendered using Poka Labs's actual button styles.

Button Primary

• Background: #4F46E5
• Text Color: #FFFFFF
• Border Radius: 12px
• Shadow: rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(79, 70, 229, 0.2) 0px 20px 25px -5px, rgba(79, 70, 229, 0.2) 0px 8px 10px -6px

Button Secondary

• Background: #FFFFFF
• Text Color: #3F3F46
• Border Color: #E4E4E7
• Border Radius: 12px
• Shadow: none

Brand Personality

• Tone: professional
• Energy: medium
• Audience: business professionals

Poka Labs Brand in the Wild

Image: images.unsplash.com
Source: pokalabs.com

Image: images.unsplash.com
Source: pokalabs.com

Frequently Asked Questions

What is Poka Labs's primary brand color?

• Poka Labs's primary brand color is #4F46E5. It anchors the visual identity across their website, product UI, and marketing materials.

What font does Poka Labs use?

• Poka Labs uses Inter for body text and Space Grotesk for headings. Fonts were detected on https://www.pokalabs.com/ as part of their live design system.

Does Poka Labs use a light or dark theme?

• Poka Labs's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find Poka Labs's logo?

• Poka Labs's logo is available directly on their site (https://www.pokalabs.com/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

• This profile was extracted from https://www.pokalabs.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Poka Labs.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Space Grotesk",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#4F46E5",
    "secondary": "#9B98D1",
    "accent": "#4F46E5",
    "background": "#FFFFFF",
    "textPrimary": "#18181B",
    "link": "#312E81"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Space Grotesk"
    },
    "fontStacks": {
      "heading": [
        "Space Grotesk",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "72px",
      "h2": "48px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#4F46E5",
      "textColor": "#FFFFFF",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(79, 70, 229, 0.2) 0px 20px 25px -5px, rgba(79, 70, 229, 0.2) 0px 8px 10px -6px"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#3F3F46",
      "borderColor": "#E4E4E7",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://framerusercontent.com/images/fNuWMHIa38mvVkn8HCtDH2I.png",
    "favicon": null,
    "ogImage": "https://pokalabs.com/og-image.png",
    "logoHref": "/",
    "logoAlt": "Poka Labs"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business professionals"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  }
}

Methodology

Brand data on this page was extracted from https://www.pokalabs.com/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles.

This page is published by CharacterQuilt and is not affiliated with or endorsed by Poka Labs.