# Pointwise Brand Identity

A complete profile of **Pointwise**'s visual system — colors, typography, components, and personality — extracted from [http://www.getpointwise.com](http://www.getpointwise.com/). Built for designers, agents, and AI tools.

## Colors

### Primary
- #00FF52

### Accent
- #00FF52

### Body Font
- Euclid Circular A

### Heading
- Poppins

## Color Palette

Brand palette extracted from http://www.getpointwise.com.

- **Primary**: #00FF52  (rgb(0, 255, 82))
- **Accent**: #00FF52  (rgb(0, 255, 82))
- **Background**: #0D0D0D  (rgb(13, 13, 13))
- **Text Primary**: #0D0D0D  (rgb(13, 13, 13))
- **Link**: #0000EE  (rgb(0, 0, 238))

## Typography

Each font links to its Google Fonts page where available.

- **Primary**: Euclid Circular A ([Google Fonts →](https://fonts.google.com/specimen/Euclid+Circular+A))
- **Heading**: Poppins ([Google Fonts →](https://fonts.google.com/specimen/Poppins))

## Visual Assets

Logo  
  
Favicon  
  
Social Card

## UI Components

Live previews rendered using Pointwise's actual button styles.

**Button Primary**  
- Background: #00FF52  
- Text Color: #0000EE  
- Border Radius: 50px  
- Shadow: none

## Brand Personality

- **Tone**: modern  
- **Energy**: medium  
- **Audience**: tech-savvy individuals interested in optimizing credit card rewards

## Pointwise Brand in the Wild

_Source: [getpointwise.com](https://www.getpointwise.com/blog/wells-fargo-s-brand-new-card-the-wells-fargo-attune-card)_

_Source: [getpointwise.com](https://www.getpointwise.com/blog/the-truth-behind-the-most-popular-travel-credit-cards)_

_Source: [getpointwise.com](https://www.getpointwise.com/blog/the-truth-behind-the-most-popular-travel-credit-cards)_

_Source: [getpointwise.com](https://www.getpointwise.com/)_

_Source: [getpointwise.com](https://www.getpointwise.com/)_

_Source: [getpointwise.com](https://www.getpointwise.com/)_

## Frequently Asked Questions

- **What is Pointwise's primary brand color?**  
  Pointwise's primary brand color is #00FF52. It anchors the visual identity across their website, product UI, and marketing materials.

- **What font does Pointwise use?**  
  Pointwise uses Euclid Circular A for body text and Poppins for headings. Fonts were detected on http://www.getpointwise.com as part of their live design system.

- **Does Pointwise use a light or dark theme?**  
  Pointwise's primary site uses a dark color scheme, with a background of #0D0D0D.

- **Where can I find Pointwise's logo?**  
  Pointwise's logo is available directly on their site (http://www.getpointwise.com). The current logo URL is included in the machine-readable JSON profile linked above.

- **How was this brand profile generated?**  
  This profile was extracted from http://www.getpointwise.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Pointwise.

## Methodology

Brand data on this page was extracted from [http://www.getpointwise.com](http://www.getpointwise.com/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by **CharacterQuilt** and is not affiliated with or endorsed by Pointwise.