Pointwise Brand: Colors, Fonts, Logo & Visual Identity

Pointwise Brand Identity

A complete profile of Pointwise's visual system — colors, typography, components, and personality — extracted from http://www.getpointwise.com. Built for designers, agents, and AI tools.

Colors

Primary

#00FF52

Accent

#00FF52

Body Font

Euclid Circular A

Heading

Poppins

Color Palette

Brand palette extracted from http://www.getpointwise.com.

Primary: #00FF52 (rgb(0, 255, 82))
Accent: #00FF52 (rgb(0, 255, 82))
Background: #0D0D0D (rgb(13, 13, 13))
Text Primary: #0D0D0D (rgb(13, 13, 13))
Link: #0000EE (rgb(0, 0, 238))

Typography

Each font links to its Google Fonts page where available.

Primary: Euclid Circular A (Google Fonts →)
Heading: Poppins (Google Fonts →)

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Pointwise's actual button styles.

Button Primary

Background: #00FF52
Text Color: #0000EE
Border Radius: 50px
Shadow: none

Brand Personality

Tone: modern
Energy: medium
Audience: tech-savvy individuals interested in optimizing credit card rewards

Pointwise Brand in the Wild

Source: getpointwise.com

Frequently Asked Questions

What is Pointwise's primary brand color?
Pointwise's primary brand color is #00FF52. It anchors the visual identity across their website, product UI, and marketing materials.
What font does Pointwise use?
Pointwise uses Euclid Circular A for body text and Poppins for headings. Fonts were detected on http://www.getpointwise.com as part of their live design system.
Does Pointwise use a light or dark theme?
Pointwise's primary site uses a dark color scheme, with a background of #0D0D0D.
Where can I find Pointwise's logo?
Pointwise's logo is available directly on their site (http://www.getpointwise.com). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from http://www.getpointwise.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Pointwise.

Methodology

Brand data on this page was extracted from http://www.getpointwise.com on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Pointwise.