PointClickCare Brand Identity

A complete profile of PointClickCare's visual system — colors, typography, components, and personality — extracted from https://pointclickcare.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://pointclickcare.com.

• primary: #435030
• rgb(67, 80, 48)
• secondary: #E7FEB6
• rgb(231, 254, 182)
• accent: #435030
• rgb(67, 80, 48)
• background: #FBF8F3
• rgb(251, 248, 243)
• textPrimary: #0D0D0D
• rgb(13, 13, 13)
• link: #FAFFF0
• rgb(250, 255, 240)

Typography

Each font links to its Google Fonts page where available.

• primary: Pangea
• heading: Pangea

Font Stacks:

• Heading: Pangea, Arial, sans-serif
• Body: Pangea, Arial, sans-serif

Visual Assets

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UI Components

Live previews rendered using PointClickCare's actual button styles.

• Input

  • background: #FFFFFF
  • textColor: #000000
  • borderColor: #0D0D0D
  • borderRadius: 4px
  • shadow: none

• Button Primary

  • background: #435030
  • textColor: #FFFFFF
  • borderColor: #E7FEB6
  • borderRadius: 8px
  • shadow: none

• Button Secondary

  • background: transparent
  • textColor: #0D0D0D
  • borderColor: #0D0D0D
  • borderRadius: 4px
  • shadow: none

Brand Personality

Tone: professional
Energy: medium
Audience: healthcare professionals

PointClickCare Brand in the Wild

Brand Assets

Image: pointclickcare.com

Image: marketplace.pointclickcare.com

Image: pointclickcare.com

Image: marketplace.pointclickcare.com

Image: pointclickcare.com

Frequently Asked Questions

1. What is PointClickCare's primary brand color?

   • PointClickCare's primary brand color is #435030. It anchors the visual identity across their website, product UI, and marketing materials.

2. What font does PointClickCare use?

   • PointClickCare uses Pangea as the primary typeface across body and headings.

3. Does PointClickCare use a light or dark theme?

   • PointClickCare's primary site uses a light color scheme, with a background of #FBF8F3.

4. Where can I find PointClickCare's logo?

   • PointClickCare's logo is available directly on their site (https://pointclickcare.com). The current logo URL is included in the machine-readable JSON profile linked above.

5. How was this brand profile generated?

   • This profile was extracted from https://pointclickcare.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by PointClickCare.

Methodology

Brand data on this page was extracted from https://pointclickcare.com on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles.