# Point API Brand Identity

A complete profile of **Point API**'s visual system — colors, typography, components, and personality — extracted from [https://pointapi.com](https://pointapi.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://pointapi.com.

| Color       | Hex Code | RGB                |
|-------------|----------|--------------------|
| Primary     | #D8EFEF  | rgb(216, 239, 239) |
| Secondary   | #0D595C  | rgb(13, 89, 92)    |
| Accent      | #00A4A6  | rgb(0, 164, 166)   |
| Background  | #FFFFFF  | rgb(255, 255, 255) |
| Text Primary| #111111  | rgb(17, 17, 17)    |
| Link        | #00A4A6  | rgb(0, 164, 166)   |

## Typography

Each font links to its Google Fonts page where available.

| Role     | Font     | Link                                      |
|----------|----------|-------------------------------------------|
| Primary  | Helvetica| [Google Fonts →](https://fonts.google.com/specimen/Helvetica) |
| Heading  | Helvetica| [Google Fonts →](https://fonts.google.com/specimen/Helvetica) |

## Visual Assets

## UI Components

Live previews rendered using Point API's actual button styles.

### Button Primary

- Background: #111111
- Text Color: #FFFFFF
- Border Color: #111111
- Border Radius: 6px
- Shadow: none

## Brand Personality

- **Tone:** professional
- **Energy:** low
- **Audience:** business professionals

## Point API Brand in the Wild

### Real-world brand assets — ads, campaigns, and marketing materials.

1. 
   [Source](https://pixelpoint.io/static/b804792dfdb860f94dafa3ed471d3da0/16c18/cover.jpg)

2. 
   [Source](https://idratherbewriting.com/learnapidoc/docapis_resource_endpoints.html)

3. 
   [Source](https://medium.com/@alostwarrior/how-to-find-endpoints-in-web-applications-541ee1225b05)

4. 
   [Source](https://cargoai.co/blog/middleware-api-vs-point-to-point-integrations/)

5. 
   [Source](https://support.inspectpoint.com/hc/en-us/articles/33454671522324-Generating-an-API-Key)

6. 
   [Source](https://sc1.checkpoint.com/documents/latest/APIs/index.html)

## Frequently Asked Questions

### What is Point API's primary brand color?

Point API's primary brand color is #D8EFEF. It anchors the visual identity across their website, product UI, and marketing materials.

### What accent color does Point API use?

Point API uses #00A4A6 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

### What font does Point API use?

Point API uses Helvetica as the primary typeface across body and headings.

### Does Point API use a light or dark theme?

Point API's primary site uses a light color scheme, with a background of #FFFFFF.

### How was this brand profile generated?

This profile was extracted from https://pointapi.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Point API.

## Methodology

Brand data on this page was extracted from [https://pointapi.com](https://pointapi.com/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by **CharacterQuilt** and is not affiliated with or endorsed by Point API.

## Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

```
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Helvetica",
      "role": "body"
    },
    {
      "family": "Arial",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#D8EFEF",
    "secondary": "#0D595C",
    "accent": "#00A4A6",
    "background": "#FFFFFF",
    "textPrimary": "#111111",
    "link": "#00A4A6"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Helvetica",
      "heading": "Helvetica"
    },
    "fontStacks": {
      "heading": [
        "gdsherpa",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "gdsherpa",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "gdsherpa",
        "Helvetica",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "60px",
      "h2": "60px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "16px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#111111",
      "textColor": "#FFFFFF",
      "borderColor": "#111111",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "favicon": "https://img6.wsimg.com/ux-assets/favicon/apple-icon-57x57.png",
    "ogImage": null
  },
  "personality": {
    "tone": "professional",
    "energy": "low",
    "targetAudience": "business professionals"
  }
}
``