Point API Brand: Colors, Fonts, Logo & Visual Identity

Point API Brand Identity

A complete profile of Point API's visual system — colors, typography, components, and personality — extracted from https://pointapi.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://pointapi.com.

Color Hex Code RGB
Primary #D8EFEF rgb(216, 239, 239)
Secondary #0D595C rgb(13, 89, 92)
Accent #00A4A6 rgb(0, 164, 166)
Background #FFFFFF rgb(255, 255, 255)
Text Primary #111111 rgb(17, 17, 17)
Link #00A4A6 rgb(0, 164, 166)

Typography

Each font links to its Google Fonts page where available.

Role Font Link
Primary Helvetica Google Fonts →
Heading Helvetica Google Fonts →

Visual Assets

UI Components

Live previews rendered using Point API's actual button styles.

Button Primary

Brand Personality

Point API Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

1. Source

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Frequently Asked Questions

What is Point API's primary brand color?

Point API's primary brand color is #D8EFEF. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Point API use?

Point API uses #00A4A6 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Point API use?

Point API uses Helvetica as the primary typeface across body and headings.

Does Point API use a light or dark theme?

Point API's primary site uses a light color scheme, with a background of #FFFFFF.

How was this brand profile generated?

This profile was extracted from https://pointapi.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Point API.

Methodology

Brand data on this page was extracted from https://pointapi.com on 2026-07-27 using the Firecrawl branding extraction API which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Point API.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Helvetica",
      "role": "body"
    },
    {
      "family": "Arial",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#D8EFEF",
    "secondary": "#0D595C",
    "accent": "#00A4A6",
    "background": "#FFFFFF",
    "textPrimary": "#111111",
    "link": "#00A4A6"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Helvetica",
      "heading": "Helvetica"
    },
    "fontStacks": {
      "heading": [
        "gdsherpa",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "gdsherpa",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "gdsherpa",
        "Helvetica",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "60px",
      "h2": "60px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "16px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#111111",
      "textColor": "#FFFFFF",
      "borderColor": "#111111",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "favicon": "https://img6.wsimg.com/ux-assets/favicon/apple-icon-57x57.png",
    "ogImage": null
  },
  "personality": {
    "tone": "professional",
    "energy": "low",
    "targetAudience": "business professionals"
  }
}
``