# Pocus Brand Identity A complete profile of **Pocus**'s visual system — colors, typography, components, and personality — extracted from [https://www.pocus.com/](https://www.pocus.com/). Built for designers, agents, and AI tools. ## Color Palette Brand palette extracted from https://www.pocus.com/. - **Primary**: #300A5E - **Secondary**: #50129D - **Accent**: #77E9F4 - **Background**: #F5F4F1 - **Text Primary**: #3C3B39 - **Link**: #77E9F4 ## Typography Each font links to its Google Fonts page where available. - **Primary**: Pulp Display ([Google Fonts →](https://fonts.google.com/specimen/Pulp+Display)) - **Heading**: Pulp Display ([Google Fonts →](https://fonts.google.com/specimen/Pulp+Display)) - **Fallback**: Moret, Arial, sans-serif ## Visual Assets 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## UI Components Live previews rendered using Pocus's actual button styles. ### Button Primary - **background**: #77E9F4 - **textColor**: #3C3B39 - **borderRadius**: 999px - **shadow**: none ### Button Secondary - **background**: #FFFFFF - **textColor**: #3C3B39 - **borderColor**: #555452 - **borderRadius**: 999px - **shadow**: none ## Brand Personality - **Tone**: modern - **Energy**: high - **Audience**: sales teams and businesses looking to enhance sales with AI ## Pocus Brand in the Wild Source: [pocus.com](https://www.pocus.com/blog/introducing-pocus-enrichment) Source: [pocus.com](https://www.pocus.com/blog) Source: [pocus.com](https://www.pocus.com/event/feb-15-building-ramps-revenue-engine-with-megan-yen) Source: [pocus.com](https://www.pocus.com/blog) Source: [pocus.com](https://www.pocus.com/event/october-16-pocus-x-sam-mckenna) Source: [pocus.com](https://www.pocus.com/blog) ## Frequently Asked Questions 1. **What is Pocus's primary brand color?** Pocus's primary brand color is #300A5E. It anchors the visual identity across their website, product UI, and marketing materials. 2. **What accent color does Pocus use?** Pocus uses #77E9F4 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis. 3. **What font does Pocus use?** Pocus uses Pulp Display as the primary typeface across body and headings. 4. **Does Pocus use a light or dark theme?** Pocus's primary site uses a light color scheme, with a background of #F5F4F1. 5. **Where can I find Pocus's logo?** Pocus's logo is available directly on their site (https://www.pocus.com/). The current logo URL is included in the machine-readable JSON profile linked above. 6. **How was this brand profile generated?** This profile was extracted from https://www.pocus.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Pocus. ## Methodology Brand data on this page was extracted from [https://www.pocus.com/](https://www.pocus.com/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by **CharacterQuilt** and is not affiliated with or endorsed by Pocus.