Pocus Brand: Colors, Fonts, Logo & Visual Identity

Pocus Brand Identity

A complete profile of Pocus's visual system — colors, typography, components, and personality — extracted from https://www.pocus.com/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.pocus.com/.

Primary: #300A5E
Secondary: #50129D
Accent: #77E9F4
Background: #F5F4F1
Text Primary: #3C3B39
Link: #77E9F4

Typography

Each font links to its Google Fonts page where available.

Primary: Pulp Display (Google Fonts →)
Heading: Pulp Display (Google Fonts →)
Fallback: Moret, Arial, sans-serif

Visual Assets

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UI Components

Live previews rendered using Pocus's actual button styles.

Button Primary

background: #77E9F4
textColor: #3C3B39
borderRadius: 999px
shadow: none

Button Secondary

background: #FFFFFF
textColor: #3C3B39
borderColor: #555452
borderRadius: 999px
shadow: none

Brand Personality

Tone: modern
Energy: high
Audience: sales teams and businesses looking to enhance sales with AI

Pocus Brand in the Wild

Source: pocus.com

Frequently Asked Questions

What is Pocus's primary brand color?
Pocus's primary brand color is #300A5E. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Pocus use?
Pocus uses #77E9F4 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Pocus use?
Pocus uses Pulp Display as the primary typeface across body and headings.
Does Pocus use a light or dark theme?
Pocus's primary site uses a light color scheme, with a background of #F5F4F1.
Where can I find Pocus's logo?
Pocus's logo is available directly on their site (https://www.pocus.com/). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://www.pocus.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Pocus.

Methodology

Brand data on this page was extracted from https://www.pocus.com/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Pocus.