pocket.json

Pocket Brand Identity

A complete profile of Pocket's visual system — colors, typography, components, and personality — extracted from https://heypocket.com/. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #0171E4
Accent #0171E5
Body Font Arial
Heading Font Inter

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy individuals and professionals

Pocket Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
"colorScheme": "light",
"fonts": [
{
"family": "Arial",
"role": "body"
},
{
"family": "Segoe UI",
"role": "body"
},
{
"family": "Roboto",
"role": "body"
},
{
"family": "Helvetica",
"role": "body"
},
{
"family": "Inter",
"role": "display"
}
],
"colors": {
"primary": "#0171E4",
"secondary": "#007AFF",
"accent": "#0171E5",
"background": "#FFFFFF",
"textPrimary": "#000000",
"link": "#0171E5"
},
"typography": {
"fontFamilies": {
"primary": "Arial",
"heading": "Inter"
},
"fontStacks": {
"heading": [
"Inter",
"sans-serif"
],
"body": [
"Inter",
"sans-serif"
],
"paragraph": [
"Inter",
"sans-serif"
]
},
"fontSizes": {
"h1": "16px",
"h2": "24px",
"body": "18px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "8px"
},
"components": {
"input": {
"background": "transparent",
"textColor": "#000000",
"borderColor": null,
"borderRadius": "0px",
"borderRadiusCorners": {
"topLeft": "0px",
"topRight": "0px",
"bottomRight": "0px",
"bottomLeft": "0px"
},
"shadow": "none"
},
"buttonPrimary": {
"background": "#0171E5",
"textColor": "#4D4D4D",
"borderRadius": "8px",
"borderRadiusCorners": {
"topLeft": "8px",
"topRight": "8px",
"bottomRight": "8px",
"bottomLeft": "8px"
},
"shadow": "none"
},
"buttonSecondary": {
"background": "#111827",
"textColor": "#FFFFFF",
"borderRadius": "6px",
"borderRadiusCorners": {
"topLeft": "6px",
"topRight": "6px",
"bottomRight": "6px",
"bottomLeft": "6px"
},
"shadow": "none"
}
},
"images": {
"favicon": "https://heypocket.com/cdn/shop/files/Fav_icon_d221871f-66dd-4b06-9158-ae1a7a762d52.png?crop=center&height=32&v=1744604550&width=32",
"ogImage": "http://heypocket.com/cdn/shop/files/Thumnail_1.png?v=1772470703"
},
"__llm_logo_reasoning": {
"selectedIndex": -1,
"reasoning": "No candidate clearly represents the brand 'Pocket' as inferred from the URL and page title. The candidates appear to be unrelated to the main brand logo.",
"confidence": 0.3,
"rejected": true,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 1,
"text": "Get your Pocket today",
"reasoning": "Button #5 ('Get your Pocket today') uses a vibrant brand color (#0171E5) and has strong CTA text, making it the primary call-to-action."
},
"secondary": {
"index": 0,
"text": "Talk to Sales",
"reasoning": "Button #4 ('Talk to Sales') has a different background color (#111827) and serves as a secondary action, suitable for users seeking more information."
},
"confidence": 0.95
},
"personality": {
"tone": "modern",
"energy": "medium",
"targetAudience": "tech-savvy individuals and professionals"
},
"designSystem": {
"framework": "custom",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.95,
"colors": 0.9,
"overall": 0.925
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": -1,
"selectedLogoReasoning": "No candidate clearly represents the brand 'Pocket' as inferred from the URL and page title. The candidates appear to be unrelated to the main brand logo.",
"confidence": 0.3
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}