Plutto Brand Identity

A complete profile of Plutto's visual system — colors, typography, components, and personality — extracted from https://getplutto.com/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://getplutto.com/.

• primary: #3D3BF3
  • rgb(61, 59, 243)
• secondary: #5050DA
  • rgb(80, 80, 218)
• accent: #3D3BF3
  • rgb(61, 59, 243)
• background: #FFFFFF
  • rgb(255, 255, 255)
• textPrimary: #6E6E70
  • rgb(110, 110, 112)
• link: #5756FB
  • rgb(87, 86, 251)

Typography

Each font links to its Google Fonts page where available.

• primary: Geist
• heading: Geist

Visual Assets

UI Components

Live previews rendered using Plutto's actual button styles.

Button Primary

• background: #3D3BF3
• textColor: #FFFFFF
• borderRadius: 50px
• shadow: rgb(227, 227, 255) 0px 0px 0px 2px

Button Secondary

• background: #FFFFFF
• textColor: #111114
• borderRadius: 0px
• shadow: none

Brand Personality

• Tone: professional
• Energy: medium
• Audience: business professionals seeking risk management solutions

Frequently Asked Questions

What is Plutto's primary brand color?

Plutto's primary brand color is #3D3BF3. It anchors the visual identity across their website, product UI, and marketing materials.

What font does Plutto use?

Plutto uses Geist as the primary typeface across body and headings.

Does Plutto use a light or dark theme?

Plutto's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find Plutto's logo?

Plutto's logo is available directly on their site (https://getplutto.com/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://getplutto.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Plutto.

Methodology

Brand data on this page was extracted from https://getplutto.com/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles.