Plura (formerly Bloom Community) Brand Identity

A complete profile of Plura (formerly Bloom Community)'s visual system — colors, typography, components, and personality — extracted from https://www.heyplura.com. Built for designers, agents, and AI tools.

Primary

Color

• Primary: #DE2020
• Accent: #DE2020
• Body Font: Lato
• Heading: Lato

Color Palette

Brand palette extracted from https://www.heyplura.com.

• Primary
  #DE2020
  rgb(222, 32, 32)

• Secondary
  #611A15
  rgb(97, 26, 21)

• Accent
  #DE2020
  rgb(222, 32, 32)

• Background
  #FFFFFF
  rgb(255, 255, 255)

• Text Primary
  #222B45
  rgb(34, 43, 69)

• Link
  #222B45
  rgb(34, 43, 69)

Typography

Each font links to its Google Fonts page where available.

• Primary: Lato
  Google Fonts →

• Heading: Lato
  Google Fonts →

Visual Assets

UI Components

Live previews rendered using Plura (formerly Bloom Community)'s actual button styles.

• Button Primary
  background: #FFFFFF
  textColor: #000000
  borderRadius: 20px
  shadow: rgb(0, 0, 0) 0px 0px 0px 1px inset

• Button Secondary
  background: #000000
  textColor: #FFFFFF
  borderRadius: 50px
  shadow: none

Brand Personality

• Tone: modern
• Energy: medium
• Audience: event organizers and community builders

Frequently Asked Questions

• What is Plura (formerly Bloom Community)'s primary brand color? Plura (formerly Bloom Community)'s primary brand color is #DE2020. It anchors the visual identity across their website, product UI, and marketing materials.

• What font does Plura (formerly Bloom Community) use? Plura (formerly Bloom Community) uses Lato as the primary typeface across body and headings.

• Does Plura (formerly Bloom Community) use a light or dark theme? Plura (formerly Bloom Community)'s primary site uses a light color scheme, with a background of #FFFFFF.

• Where can I find Plura (formerly Bloom Community)'s logo? Plura (formerly Bloom Community)'s logo is available directly on their site (https://www.heyplura.com). The current logo URL is included in the machine-readable JSON profile linked above.

• How was this brand profile generated? This profile was extracted from https://www.heyplura.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Plura (formerly Bloom Community).

Methodology

Brand data on this page was extracted from https://www.heyplura.com on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles.