llms.txt

Plume Brand Identity

A complete profile of Plume's visual system — colors, typography, components, and personality.

Quick Facts

Field Value
Primary #231405
Accent #FF6900
Body Font ui-sans-serif
Heading Font ui-sans-serif

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: professional · Energy: medium · Audience: infrastructure developers and planners

Plume Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "ui-sans-serif",
   "count": 72
  },
  {
   "family": "system-ui",
   "count": 72
  },
  {
   "family": "sans-serif",
   "count": 72
  },
  {
   "family": "Apple Color Emoji",
   "count": 72
  },
  {
   "family": "Segoe UI Emoji",
   "count": 72
  },
  {
   "family": "Segoe UI Symbol",
   "count": 72
  },
  {
   "family": "Noto Color Emoji",
   "count": 72
  }
 ],
 "colors": {
  "primary": "#231405",
  "secondary": "#FF8904",
  "accent": "#FF6900",
  "background": "#0A0A0A",
  "textPrimary": "#0A0A0A",
  "link": "#FF6900"
 },
 "typography": {
  "fontFamilies": {
   "primary": "ui-sans-serif",
   "heading": "ui-sans-serif"
  },
  "fontStacks": {
   "body": [
    "ui-sans-serif",
    "system-ui",
    "sans-serif",
    "Apple Color Emoji",
    "Segoe UI Emoji",
    "Segoe UI Symbol",
    "Noto Color Emoji"
   ],
   "heading": [
    "ui-sans-serif",
    "system-ui",
    "sans-serif",
    "Apple Color Emoji",
    "Segoe UI Emoji",
    "Segoe UI Symbol",
    "Noto Color Emoji"
   ],
   "paragraph": [
    "ui-sans-serif",
    "system-ui",
    "sans-serif",
    "Apple Color Emoji",
    "Segoe UI Emoji",
    "Segoe UI Symbol",
    "Noto Color Emoji"
   ]
  },
  "fontSizes": {
   "h1": "60px",
   "h2": "48px",
   "body": "16px"
  }
 },
 "spacing": {
  "baseUnit": 8,
  "borderRadius": "0px"
 },
 "components": {
  "input": {
   "background": "transparent",
   "textColor": "#FFFFFF",
   "borderColor": null,
   "borderRadius": "33554400px",
   "borderRadiusCorners": {
    "topLeft": "33554400px",
    "topRight": "33554400px",
    "bottomRight": "33554400px",
    "bottomLeft": "33554400px"
   },
   "shadow": "none"
  },
  "buttonPrimary": {
   "background": "#080808",
   "textColor": "#0A0A0A",
   "borderRadius": "33554400px",
   "borderRadiusCorners": {
    "topLeft": "33554400px",
    "topRight": "33554400px",
    "bottomRight": "33554400px",
    "bottomLeft": "33554400px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#0A0A0A",
   "textColor": "#FFFFFF",
   "borderRadius": "6.4px",
   "borderRadiusCorners": {
    "topLeft": "6.4px",
    "topRight": "6.4px",
    "bottomRight": "6.4px",
    "bottomLeft": "6.4px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://www.plumefinder.com/_next/image?url=%2Flogo%2FBrandWhite.png&w=256&q=75",
  "favicon": "https://www.plumefinder.com/favicon.ico?favicon.1da5f506.ico",
  "ogImage": "https://plumefinder.com/plume1.png",
  "logoAlt": "logo"
 },
 "__llm_logo_reasoning": {
  "selectedIndex": 0,
  "reasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'Plume Finder'.",
  "confidence": 0.95,
  "source": "llm"
 },
 "__llm_button_reasoning": {
  "primary": {
   "index": 0,
   "text": "Join us",
   "reasoning": "Button #0 with text 'Join us' is likely the primary CTA due to its action-oriented text and distinct background color, which stands out as a call to action."
  },
  "secondary": {
   "index": 2,
   "text": "Log In",
   "reasoning": "Button #2 with text 'Log In' serves as a secondary action, with a different background color and a more subdued purpose compared to the primary CTA."
  },
  "confidence": 0.9
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "infrastructure developers and planners"
 },
 "designSystem": {
  "framework": "tailwind",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.9,
  "colors": 0.9,
  "overall": 0.9
 },
 "__llm_metadata": {
  "logoSelection": {
   "llmCalled": true,
   "llmSucceeded": true,
   "finalSource": "llm",
   "rawLogoSelection": {
    "selectedLogoIndex": 0,
    "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'Plume Finder'.",
    "confidence": 0.95
   }
  },
  "buttonClassification": {
   "llmCalled": true,
   "llmSucceeded": true
  }
 }
}