Plume Brand Identity

A complete profile of Plume's visual system — colors, typography, components, and personality — extracted from http://www.plumefinder.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from http://www.plumefinder.com.

• primary: #231405 (rgb(35, 20, 5))
• secondary: #FF8904 (rgb(255, 137, 4))
• accent: #FF6900 (rgb(255, 105, 0))
• background: #0A0A0A (rgb(10, 10, 10))
• textPrimary: #0A0A0A (rgb(10, 10, 10))
• link: #FF6900 (rgb(255, 105, 0))

Typography

Each font links to its Google Fonts page where available.

• primary: ui-sans-serif
• heading: ui-sans-serif

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Plume's actual button styles.

Input

• background: transparent
• textColor: #FFFFFF
• borderColor: null
• borderRadius: 33554400px
• shadow: none

Button Primary

• background: #080808
• textColor: #0A0A0A
• borderRadius: 33554400px
• shadow: none

Button Secondary

• background: #0A0A0A
• textColor: #FFFFFF
• borderRadius: 6.4px
• shadow: none

Brand Personality

Tone: professional
Energy: medium
Audience: infrastructure developers and planners

Plume Brand in the Wild

Image: plumefinder.com

Source: plumefinder.com

Image: plumefinder.com

Source: plumefinder.com

Image: plumefinder.com

Source: plumefinder.com

Image: plumefinder.com

Source: plumefinder.com

Image: plumefinder.com

Source: plumefinder.com

Image: plumefinder.com

Source: plumefinder.com

Frequently Asked Questions

1. What is Plume's primary brand color?
   Plume's primary brand color is #231405. It anchors the visual identity across their website, product UI, and marketing materials.

2. What accent color does Plume use?
   Plume uses #FF6900 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

3. What font does Plume use?
   Plume uses ui-sans-serif as the primary typeface across body and headings.

4. Does Plume use a light or dark theme?
   Plume's primary site uses a light color scheme, with a background of #0A0A0A.

5. Where can I find Plume's logo?
   Plume's logo is available directly on their site (http://www.plumefinder.com). The current logo URL is included in the machine-readable JSON profile linked above.

6. How was this brand profile generated?
   This profile was extracted from http://www.plumefinder.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Plume.