# Plume Brand Identity

A complete profile of **Plume**'s visual system — colors, typography, components, and personality — extracted from http://www.plumefinder.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/plume
- Machine-readable JSON: https://characterquilt.com/branding/plume.json

## Quick Facts

| Field | Value |
|---|---|
| Primary | #231405 |
| Accent | #FF6900 |
| Body Font | ui-sans-serif |
| Heading Font | ui-sans-serif |

## Color Palette

- primary: #231405
- secondary: #FF8904
- accent: #FF6900
- background: #0A0A0A
- textPrimary: #0A0A0A
- link: #FF6900

## Typography

- primary: ui-sans-serif — https://fonts.google.com/specimen/ui-sans-serif
- heading: ui-sans-serif — https://fonts.google.com/specimen/ui-sans-serif

## Visual Assets

- Logo: https://www.plumefinder.com/_next/image?url=%2Flogo%2FBrandWhite.png&w=256&q=75
- Favicon: https://www.plumefinder.com/favicon.ico?favicon.1da5f506.ico
- Social card (og:image): https://plumefinder.com/plume1.png

## UI Components

- input: background=transparent, textColor=#FFFFFF, borderColor=null, borderRadius=33554400px, shadow=none
- buttonPrimary: background=#080808, textColor=#0A0A0A, borderRadius=33554400px, shadow=none
- buttonSecondary: background=#0A0A0A, textColor=#FFFFFF, borderRadius=6.4px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: infrastructure developers and planners

## Plume Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **AI Site Selection for Infrastructures | Plume Finder**
  - Image: https://www.plumefinder.com/_next/image?url=%2Fproduct%2FIntelligence-landing.png&w=3840&q=75
  - Source: https://plumefinder.com/
- **AI Site Selection for Infrastructures | Plume Finder**
  - Image: https://www.plumefinder.com/_next/image?url=%2Fproduct%2FRaco-landing.png&w=3840&q=75
  - Source: https://plumefinder.com/
- **AI Site Selection for Infrastructures | Plume Finder**
  - Image: https://www.plumefinder.com/_next/image?url=%2Fproduct%2Fdd-landing.png&w=3840&q=75
  - Source: https://plumefinder.com/
- **AI Site Selection for Infrastructures | Plume Finder**
  - Image: https://www.plumefinder.com/_next/image?url=%2Fproduct%2Fchat-landing.png&w=3840&q=75
  - Source: https://plumefinder.com/
- **AI Site Selection for Infrastructures | Plume Finder**
  - Image: https://plumefinder.com/plume1.png
  - Source: https://plumefinder.com/
- **AI Site Selection for Infrastructures | Plume Finder**
  - Image: https://www.plumefinder.com/_next/image?url=%2Flogo%2FBrandBlack.png&w=1080&q=75
  - Source: https://www.plumefinder.com/dashboard

## Working with these fonts

Not found on Google Fonts? Here are steps to follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "ui-sans-serif",
      "count": 72
    },
    {
      "family": "system-ui",
      "count": 72
    },
    {
      "family": "sans-serif",
      "count": 72
    },
    {
      "family": "Apple Color Emoji",
      "count": 72
    },
    {
      "family": "Segoe UI Emoji",
      "count": 72
    },
    {
      "family": "Segoe UI Symbol",
      "count": 72
    },
    {
      "family": "Noto Color Emoji",
      "count": 72
    }
  ],
  "colors": {
    "primary": "#231405",
    "secondary": "#FF8904",
    "accent": "#FF6900",
    "background": "#0A0A0A",
    "textPrimary": "#0A0A0A",
    "link": "#FF6900"
  },
  "typography": {
    "fontFamilies": {
      "primary": "ui-sans-serif",
      "heading": "ui-sans-serif"
    },
    "fontStacks": {
      "body": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "heading": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "paragraph": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ]
    },
    "fontSizes": {
      "h1": "60px",
      "h2": "48px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#FFFFFF",
      "borderColor": null,
      "borderRadius": "33554400px",
      "borderRadiusCorners": {
        "topLeft": "33554400px",
        "topRight": "33554400px",
        "bottomRight": "33554400px",
        "bottomLeft": "33554400px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#080808",
      "textColor": "#0A0A0A",
      "borderRadius": "33554400px",
      "borderRadiusCorners": {
        "topLeft": "33554400px",
        "topRight": "33554400px",
        "bottomRight": "33554400px",
        "bottomLeft": "33554400px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#0A0A0A",
      "textColor": "#FFFFFF",
      "borderRadius": "6.4px",
      "borderRadiusCorners": {
        "topLeft": "6.4px",
        "topRight": "6.4px",
        "bottomRight": "6.4px",
        "bottomLeft": "6.4px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.plumefinder.com/_next/image?url=%2Flogo%2FBrandWhite.png&w=256&q=75",
    "favicon": "https://www.plumefinder.com/favicon.ico?favicon.1da5f506.ico",
    "ogImage": "https://plumefinder.com/plume1.png",
    "logoAlt": "logo"
  }
}