Pluggy Brand: Colors, Fonts, Logo & Visual Identity
Pluggy Brand Identity
A complete profile of Pluggy's visual system — colors, typography, components, and personality — extracted from https://pluggy.ai. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from https://pluggy.ai.
| Color | Hex | RGB |
|---|---|---|
| primary | #EF294B | rgb(239, 41, 75) |
| secondary | #21BA45 | rgb(33, 186, 69) |
| accent | #EF294B | rgb(239, 41, 75) |
| background | #FFFFFF | rgb(255, 255, 255) |
| textPrimary | #1A73E8 | rgb(26, 115, 232) |
| link | #1A73E8 | rgb(26, 115, 232) |
Typography
Each font links to its Google Fonts page where available.
| Role | Font |
|---|---|
| primary | Poppins |
| heading | Work Sans |
Visual Assets
UI Components
Live previews rendered using Pluggy's actual button styles.
| Component | Background | Text Color | Border Radius | Shadow |
|---|---|---|---|---|
| Button Primary | #EF294B | #FFFFFF | 10px | none |
| Button Secondary | transparent | #EF294B | 10px | none |
Brand Personality
Tone: modern
Energy: high
Audience: developers and businesses interested in open finance solutions
Pluggy Brand in the Wild
Source: docs.pluggy.ai
Source: pluggy.ai
Source: docs.pluggy.ai
Source: pluggy.ai
Source: docs.pluggy.ai
Source: pluggy.ai
Frequently Asked Questions
What is Pluggy's primary brand color?
Pluggy's primary brand color is #EF294B. It anchors the visual identity across their website, product UI, and marketing materials.
What font does Pluggy use?
Pluggy uses Poppins for body text and Work Sans for headings. Fonts were detected on https://pluggy.ai as part of their live design system.
Does Pluggy use a light or dark theme?
Pluggy's primary site uses a light color scheme, with a background of #FFFFFF.
Where can I find Pluggy's logo?
Pluggy's logo is available directly on their site (https://pluggy.ai). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://pluggy.ai using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Pluggy.
Methodology
Brand data on this page was extracted from https://pluggy.ai on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Pluggy.