# Plivo Brand Identity

A complete profile of **Plivo**'s visual system — colors, typography, components, and personality — extracted from [https://plivo.com](https://plivo.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://plivo.com.

| Color      | Hex      | RGB                  |
|------------|----------|----------------------|
| Primary    | #6A7282  | rgb(106, 114, 130)   |
| Secondary  | #1E2939  | rgb(30, 41, 57)      |
| Accent     | #000000  | rgb(0, 0, 0)         |
| Background | #FFFFFF  | rgb(255, 255, 255)   |
| TextPrimary| #000000  | rgb(0, 0, 0)         |
| Link       | #4A5565  | rgb(74, 85, 101)     |

## Typography

Each font links to its Google Fonts page where available.

| Role   | Font    | Link                       |
|--------|---------|----------------------------|
| Primary| Inter   | [Google Fonts →](https://fonts.google.com/specimen/Inter)  |
| Heading| Sora    | [Google Fonts →](https://fonts.google.com/specimen/Sora) |

## Visual Assets

**Logo**  
  
**Favicon**  
  
**Social Card**

## UI Components

### Input

- **Background**: #FFFFFF  
- **Text Color**: #101828  
- **Border Color**: #E5E7EB  
- **Border Radius**: 8px  
- **Shadow**: rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 20px 25px -5px, rgba(0, 0, 0, 0.1) 0px 8px 10px -6px

### Button Primary

- **Background**: #000000  
- **Text Color**: #FFFFFF  
- **Border Radius**: 6px

### Button Secondary

- **Background**: #FFFFFF  
- **Text Color**: #000000  
- **Border Radius**: 6px

## Brand Personality

- **Tone**: professional  
- **Energy**: medium  
- **Audience**: developers and businesses looking for communication solutions

## Frequently Asked Questions

**What is Plivo's primary brand color?**  
Plivo's primary brand color is #6A7282. It anchors the visual identity across their website, product UI, and marketing materials.

**What accent color does Plivo use?**  
Plivo uses #000000 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

**What font does Plivo use?**  
Plivo uses Inter for body text and Sora for headings. Fonts were detected on https://plivo.com as part of their live design system.

**Does Plivo use a light or dark theme?**  
Plivo's primary site uses a light color scheme, with a background of #FFFFFF.

**Where can I find Plivo's logo?**  
Plivo's logo is available directly on their site at [plivo.com](https://plivo.com).

## Methodology

Brand data on this page was extracted from [https://plivo.com](https://plivo.com/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles.