pliant.json

Pliant Brand Identity

A complete profile of Pliant's visual system — colors, typography, components, and personality — extracted from https://www.getpliant.com/en/. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #E6FF52
Accent #111111
Body Font Pangea
Heading Font MaisonNeue

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: modern · Energy: medium · Audience: business professionals

Pliant Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Pangea",
      "role": "body"
    },
    {
      "family": "MaisonNeue",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#E6FF52",
    "secondary": "#F3FFA9",
    "accent": "#111111",
    "background": "#F5F5F0",
    "textPrimary": "#1C1F0A",
    "link": "#1C1F0A"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Pangea",
      "heading": "MaisonNeue"
    },
    "fontStacks": {
      "heading": [
        "Pangea",
        "ui-sans-serif",
        "system-ui",
        "sans-serif"
      ],
      "body": [
        "MaisonNeue",
        "ui-sans-serif",
        "system-ui",
        "sans-serif"
      ],
      "paragraph": [
        "MaisonNeue",
        "ui-sans-serif",
        "system-ui",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "56px",
      "h2": "16px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 12,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#111111",
      "textColor": "#FFFFFF",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#1C1F0A",
      "borderColor": "#C4DA46",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20fill%3D%22currentColor%22%20viewBox%3D%220%200%2085%2032%22%20data-fc-idx%3D%220%22%3E%3Cpath%20d%3D%22M18.583%2016.785c0%205.523-3.501%209.62-8.256%209.62a6.5%206.5%200%200%201-4.113-1.328.991.991%200%200%200-1.605.774V32H0V7.625h2.924l.141.22a2.26%202.26%200%200%200%201.506.991%202.27%202.27%200%200%200%201.754-.422%206.63%206.63%200%200%201%204.002-1.216c4.755%200%208.256%204.098%208.256%209.587m-4.716.036c0-3.53-1.932-5.525-4.647-5.525s-4.68%201.995-4.68%205.525%201.916%205.496%204.68%205.496%204.647-1.969%204.647-5.484zM25.474%201.032v24.946h-4.897V1.032h4.896ZM27.34%202.78c0-1.712%201.323-2.78%202.968-2.78%201.643%200%202.967%201.068%202.967%202.78%200%201.71-1.323%202.743-2.967%202.743s-2.968-.997-2.968-2.744Zm5.254%204.845v18.353h-4.611V7.625zm17.275%200h3.14v18.353h-3.14a2.225%202.225%200%200%200-2.376-1.113%202.2%202.2%200%200%200-.855.36%206.64%206.64%200%200%201-3.954%201.18c-4.72%200-8.257-4.097-8.257-9.62s3.538-9.587%208.257-9.587a6.53%206.53%200%200%201%203.923%201.195%202.234%202.234%200%200%200%203.262-.768m-1.395%209.16c0-3.53-1.896-5.496-4.647-5.496s-4.683%201.96-4.683%205.496%201.931%205.523%204.683%205.523%204.644-1.996%204.644-5.523zM71.5%2014.147v11.831h-4.615V14.921c0-2.39-1.36-3.742-3.217-3.742-2.18%200-3.753%201.462-3.753%203.993v10.796H55.31V7.616h2.8l.167.22a2.22%202.22%200%200%200%201.463.872%202.23%202.23%200%200%200%201.653-.418%205.82%205.82%200%200%201%203.575-1.092c3.744%200%206.533%202.745%206.533%206.949Zm12.944-2.851h-4.11v8.089c0%201.747.72%202.629%202.157%202.629h1.965v3.954h-3.163a5.57%205.57%200%200%201-3.93-1.623%205.53%205.53%200%200%201-1.628-3.918v-9.131H72.38v-3.67h1.692a1.68%201.68%200%200%200%201.186-.49%201.67%201.67%200%200%200%20.492-1.183V2.75h4.61v4.863h4.11z%22%20style%3D%22fill%3A%20lab(0%200%200%20%2F%200.8775)%20!important%3B%22%2F%3E%3C%2Fsvg%3E",
    "favicon": "https://www.getpliant.com/favicon.ico?favicon.08~4m3-rsi.ql.ico",
    "ogImage": "https://a.storyblok.com/f/169635/1200x630/92b10eaf7c/pliant-og-image.png",
    "logoHref": "/en"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'Pliant' inferred from the page title and URL.",
    "confidence": 0.85,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Watch product tour",
      "reasoning": "Button #0 has a dark background (#111111) with contrasting white text, making it stand out as a primary CTA. The text 'Watch product tour' suggests an action-oriented purpose, typical for a primary button."
    },
    "secondary": {
      "index": 8,
      "text": "Pricing plans",
      "reasoning": "Button #8 has a transparent background with a border, making it less prominent than the primary button. The text 'Pricing plans' indicates a secondary action, suitable for a secondary button."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "business professionals"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and matches the brand name 'Pliant' inferred from the page title and URL.",
        "confidence": 0.85
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}