Plenful Brand Identity

A complete profile of Plenful's visual system — colors, typography, components, and personality — extracted from https://www.plenful.com/. Built for designers, agents, and AI tools.

Quick Facts

Color Palette

• primary: #004841
• secondary: #E8F7FC
• accent: #004841
• background: #FFFFFF
• textPrimary: #002D2A
• link: #002D2A

Typography

• primary: Host Grotesk — https://fonts.google.com/specimen/Host+Grotesk
• heading: Host Grotesk — https://fonts.google.com/specimen/Host+Grotesk

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#004841, textColor=#FFFFFF, borderRadius=0px, shadow=none
• buttonSecondary: background=#E8F7FC, textColor=#004841, borderRadius=100px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: healthcare professionals

Plenful Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Privacy Policy
  • Image:
  • Source: https://www.plenful.com/privacy-policy
• Welcoming Melissa Yeh, Our New Chief People Officer | Plenful
  • Image:
  • Source: https://www.plenful.com/blog/welcome-melissa-yeh-chief-people-officer
• Streamline Pharmacy & Healthcare Operations | AI Workflow Automation
  • Image:
  • Source: https://www.plenful.com/company
• Terms
  • Image:
  • Source: https://www.plenful.com/terms
• A New Look, A Bold New Chapter for Plenful | Plenful
  • Image:
  • Source: https://www.plenful.com/blog/a-new-look-a-bold-new-chapter-for-plenful

Working with these fonts

Not found on Google Fonts? Instructions you can follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Host Grotesk",
   "role": "body"
  },
  {
   "family": "Arial",
   "role": "body"
  }
 ],
 "colors": {
  "primary": "#004841",
  "secondary": "#E8F7FC",
  "accent": "#004841",
  "background": "#FFFFFF",
  "textPrimary": "#002D2A",
  "link": "#002D2A"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Host Grotesk",
   "heading": "Host Grotesk"
  },
  "fontStacks": {
   "heading": [
    "Host Grotesk",
    "Arial",
    "sans-serif"
   ],
   "body": [
    "system-ui",
    "-apple-system",
    "BlinkMacSystemFont",
    "Segoe UI",
    "Roboto",
    "Oxygen",
    "Ubuntu",
    "Cantarell",
    "Fira Sans",
    "Droid Sans",
    "Helvetica Neue",
    "sans-serif"
   ],
   "paragraph": [
    "Host Grotesk",
    "Arial",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "54px",
   "h2": "36px",
   "body": "22.5px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "9px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#004841",
   "textColor": "#FFFFFF",
   "borderRadius": "0px",
   "borderRadiusCorners": {
    "topLeft": "0px",
    "topRight": "0px",
    "bottomRight": "0px",
    "bottomLeft": "0px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#E8F7FC",
   "textColor": "#004841",
   "borderRadius": "100px",
   "borderRadiusCorners": {
    "topLeft": "100px",
    "topRight": "100px",
    "bottomRight": "100px",
    "bottomLeft": "100px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://cdn.prod.website-files.com/660fbd6612719d1bb9190fb2/68e92e05332be8f6ac9ad2d0_Group%20155.png",
  "favicon": "https://cdn.prod.website-files.com/660fbd6612719d1bb9190fb2/67ef08c3a2e1206a0f91d01e_Frame%2030.png",
  "ogImage": "https://cdn.prod.website-files.com/660fbd6612719d1bb9190fb2/681a3459e6ae122308ed4ef6_plenful_share_image.png",
  "logoHref": "/",
  "logoAlt": "Logo"
 },
 "__llm_logo_reasoning": {
  "selectedIndex": 2,
  "reasoning": "Selected #2 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.",
  "confidence": 0.9,
  "source": "llm"
 },
 "__llm_button_reasoning": {
  "primary": {
   "index": 0,
   "text": "GET a Demo",
   "reasoning": "Button #0 with text 'GET a Demo' uses the vibrant brand color #004841, making it the most prominent call-to-action on the page."
  },
  "secondary": {
   "index": 3,
   "text": "Explore Solutions",
   "reasoning": "Button #3 with text 'Explore Solutions' uses a different color group (#E8F7FC) and serves as a secondary action, inviting users to explore more options."
  },
  "confidence": 0.95
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "healthcare professionals"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 },
 "__llm_metadata": {
  "logoSelection": {
   "llmCalled": true,
   "llmSucceeded": true,
   "finalSource": "llm",
   "rawLogoSelection": {
    "selectedLogoIndex": 2,
    "selectedLogoReasoning": "Selected #2 because it is visible, located in the header, links to the homepage, and matches the brand inferred from the URL and page title.",
    "confidence": 0.9
   }
  },
  "buttonClassification": {
   "llmCalled": true,
   "llmSucceeded": true
  }
 }
}