# Playment Brand Identity

A complete profile of **Playment**'s visual system — colors, typography, components, and personality — extracted from [https://playment.io/](https://playment.io/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://playment.io/.

### Primary

#248700

### Accent

#007F4A

### Body Font

Helvetica Neue

### Heading

TELUS-Web

## Colors

- **Primary**: #248700 (rgb(36, 135, 0))
- **Secondary**: #F7ECFF (rgb(247, 236, 255))
- **Accent**: #007F4A (rgb(0, 127, 74))
- **Background**: #FCFDFB (rgb(252, 253, 251))
- **Text Primary**: #222220 (rgb(34, 34, 32))
- **Link**: #007F4A (rgb(0, 127, 74))

## Typography

Each font links to its Google Fonts page where available.

### Primary

Helvetica Neue  
[Google Fonts →](https://fonts.google.com/specimen/Helvetica+Neue)

### Heading

TELUS-Web  
[Google Fonts →](https://fonts.google.com/specimen/TELUS-Web)

```
Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.
```

## Visual Assets

Logo

Favicon

Social Card

## UI Components

Live previews rendered using Playment's actual button styles.

### Button Primary

- **Background**: #007F4A
- **Text Color**: #FCFDFB
- **Border Radius**: 9999px
- **Shadow**: none

### Button Secondary

- **Background**: #F2F3ED
- **Text Color**: #007F4A
- **Border Radius**: 0px
- **Shadow**: none

## Brand Personality

- **Tone**: professional
- **Energy**: medium
- **Audience**: businesses seeking AI solutions

## Playment Brand in the Wild

Source: [jarvis.playment.io](https://jarvis.playment.io/?trk=products_details_guest_secondary_call_to_action)

Source: [producthunt.com](https://www.producthunt.com/products/playment)

Source: [g2.com](https://www.g2.com/products/playment/reviews)

Source: [saasworthy.com](https://www.saasworthy.com/product/playment-io)

Source: [businesswire.com](https://www.businesswire.com/news/home/20210706005219/en/TELUS-International-Acquires-Playment-Firmly-Staking-Its-Leadership-in-the-Global-Data-Annotation-Market)

## Frequently Asked Questions

**What is Playment's primary brand color?**  
Playment's primary brand color is #248700. It anchors the visual identity across their website, product UI, and marketing materials.

**What accent color does Playment use?**  
Playment uses #007F4A as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

**What font does Playment use?**  
Playment uses Helvetica Neue for body text and TELUS-Web for headings. Fonts were detected on https://playment.io/ as part of their live design system.

**Does Playment use a light or dark theme?**  
Playment's primary site uses a light color scheme, with a background of #FCFDFB.

**Where can I find Playment's logo?**  
Playment's logo is available directly on their site (https://playment.io/). The current logo URL is included in the machine-readable JSON profile linked above.

**How was this brand profile generated?**  
This profile was extracted from https://playment.io/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Playment.