PlayAbly Brand Identity

A complete profile of PlayAbly's visual system — colors, typography, components, and personality — extracted from https://www.playably.ai. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.playably.ai.

• Primary: #8660FF
• Secondary: #007AFF
• Accent: #B5EC02
• Background: #F9F8F9
• Text Primary: #000000
• Link: #B5EC02

Typography

Each font links to its Google Fonts page where available.

• Primary Font: Aktiv Grotesk
• Heading Font: Aktiv Grotesk
  • Aktiv Grotesk Google Fonts →

Visual Assets

Favicon

Social Card

UI Components

Live previews rendered using PlayAbly's actual button styles.

Input

• Background: #000000
• Text Color: #FFFFFF
• Border Color: null
• Border Radius: 6px
• Shadow: none

Button Primary

• Background: #B5EC02
• Text Color: #252525
• Border Radius: 13px
• Shadow: none

Button Secondary

• Background: #2C332F
• Text Color: #FFFFFF
• Border Radius: 13px
• Shadow: none

Brand Personality

• Tone: modern
• Energy: high
• Audience: eCommerce businesses looking to enhance engagement through gamification.

Frequently Asked Questions

What is PlayAbly's primary brand color?
PlayAbly's primary brand color is #8660FF. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does PlayAbly use?
PlayAbly uses #B5EC02 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does PlayAbly use?
PlayAbly uses Aktiv Grotesk as the primary typeface across body and headings.

Does PlayAbly use a light or dark theme?
PlayAbly's primary site uses a light color scheme, with a background of #F9F8F9.

How was this brand profile generated?
This profile was extracted from https://www.playably.ai using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by PlayAbly.

Methodology

Brand data on this page was extracted from https://www.playably.ai on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Aktiv Grotesk",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#8660FF",
    "secondary": "#007AFF",
    "accent": "#B5EC02",
    "background": "#F9F8F9",
    "textPrimary": "#000000",
    "link": "#B5EC02"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Aktiv Grotesk",
      "heading": "Aktiv Grotesk"
    },
    "fontStacks": {
      "heading": [
        "Aktiv Grotesk",
        "sans-serif"
      ],
      "body": [
        "Aktiv Grotesk",
        "sans-serif"
      ],
      "paragraph": [
        "Aktiv Grotesk",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "30px",
      "h2": "24px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "input": {
      "background": "#000000",
      "textColor": "#FFFFFF",
      "borderColor": null,
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#B5EC02",
      "textColor": "#252525",
      "borderRadius": "13px",
      "borderRadiusCorners": {
        "topLeft": "13px",
        "topRight": "13px",
        "bottomRight": "13px",
        "bottomLeft": "13px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#2C332F",
      "textColor": "#FFFFFF",
      "borderRadius": "13px",
      "borderRadiusCorners": {
        "topLeft": "13px",
        "topRight": "13px",
        "bottomRight": "13px",
        "bottomLeft": "13px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "favicon": "https://playably.ai/cdn/shop/files/PlayAbly_Logosmall_Purple.png?crop=center&height=32&v=1720507703&width=32",
    "ogImage": "http://playably.ai/cdn/shop/files/PlayAbly_Logo.png?v=1745519181"
  },
  "personality": {
    "tone": "modern",
    "energy": "high",
    "targetAudience": "eCommerce businesses looking to enhance engagement through gamification."
  },
  "designSystem": {
    "framework": "bootstrap"
  }
}