PlayAbly Brand Identity

A complete profile of PlayAbly's visual system — colors, typography, components, and personality — extracted from https://www.playably.ai. Built for designers, agents, and AI tools.

Quick Facts

Color Palette

• primary: #8660FF
• secondary: #007AFF
• accent: #B5EC02
• background: #F9F8F9
• textPrimary: #000000
• link: #B5EC02

Typography

• primary: Aktiv Grotesk — https://fonts.google.com/specimen/Aktiv+Grotesk
• heading: Aktiv Grotesk — https://fonts.google.com/specimen/Aktiv+Grotesk

Visual Assets

• Favicon: https://playably.ai/cdn/shop/files/PlayAbly_Logosmall_Purple.png?crop=center&height=32&v=1720507703&width=32
• Social card (og:image): http://playably.ai/cdn/shop/files/PlayAbly_Logo.png?v=1745519181

UI Components

• input: background=#000000, textColor=#FFFFFF, borderColor=null, borderRadius=6px, shadow=none
• buttonPrimary: background=#B5EC02, textColor=#252525, borderRadius=13px, shadow=none
• buttonSecondary: background=#2C332F, textColor=#FFFFFF, borderRadius=13px, shadow=none

Brand Personality

Tone: modern · Energy: high · Audience: eCommerce businesses looking to enhance engagement through gamification.

PlayAbly Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Meet John at PlayAbly
  • Image: http://playably.ai/cdn/shop/articles/John_Cheng_1.jpg?v=1745397865
• Creating Memorable Experiences in eCommerce with Gamification – PlayAbly
  • Image: http://playably.ai/cdn/shop/articles/Screenshot_2025-01-27_at_13.19.59.png?v=1745397852
• Level Up Your eCommerce with Playably – PlayAbly
  • Image: http://playably.ai/cdn/shop/collections/7A2Uw6xA9xIKvUvZkrS8Un_0a0301cd-36dc-489a-bffb-cf237970adbe.jpg?v=1745397876
• How Gamification Boosts Conversions: Behind the Psychology – PlayAbly
  • Image: http://playably.ai/cdn/shop/articles/Untitled_design_60_cd62b6fd-fafc-4fe2-9ff8-c27276a9cc63.png?v=1746723286
• WinBack – PlayAbly
  • Image: https://playably.ai/cdn/shop/files/2179833844.avif?v=1761594313&width=3840
• Case Studies – PlayAbly
  • Image: https://playably.ai/cdn/shop/files/Cellphones_5_73c822f7-44e3-4da3-afd7-6a3afd99c731_1200x.png?v=1768935984

Working with these fonts

Not found on Google Fonts? Instructions:

CharacterQuilt.com suggests a flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font".
3. Hard-reload the page and navigate through sections.
4. For each font URL: right-click → Save As to download.
5. View the CSS and copy the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.