play health.json

Play Health Brand Identity

A complete profile of Play Health's visual system — colors, typography, components, and personality — extracted from http://playhealth.com. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #004740
Accent #85D6C2
Body Font Inter
Heading Font Instrument Sans

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: professional · Energy: medium · Audience: women experiencing perimenopause and menopause

Play Health Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Instrument Sans",
      "role": "heading"
    },
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Poppins",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#004740",
    "secondary": "#85D6C2",
    "accent": "#85D6C2",
    "background": "#FFFFFF",
    "textPrimary": "#004740",
    "link": "#004740"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Instrument Sans"
    },
    "fontStacks": {
      "heading": [
        "Inter"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Instrument Sans"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "64px",
      "body": "17.6px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#85D6C2",
      "textColor": "#004740",
      "borderRadius": "300px",
      "borderRadiusCorners": {
        "topLeft": "300px",
        "topRight": "300px",
        "bottomRight": "300px",
        "bottomLeft": "300px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#004740",
      "borderColor": "#004740",
      "borderRadius": "300px",
      "borderRadiusCorners": {
        "topLeft": "300px",
        "topRight": "300px",
        "bottomRight": "300px",
        "bottomLeft": "300px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "http://images.squarespace-cdn.com/content/v1/68561a4b759dde7c52cf4f69/5272df82-2cdc-4619-a493-be390ca757e4/Playhealth-logo.png?format=1500w",
    "favicon": "https://images.squarespace-cdn.com/content/v1/68561a4b759dde7c52cf4f69/b97ae1a8-1ad5-4215-9bad-7d2ac17c84dd/favicon.ico?format=100w",
    "ogImage": "http://static1.squarespace.com/static/68561a4b759dde7c52cf4f69/t/68e3ec3b0a9cba15e7584407/1759767611637/Play-Health-Social-Share.png?format=1500w",
    "logoHref": "/",
    "logoAlt": "Play Health"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 1,
    "reasoning": "Selected #1 because it is visible, located in the header, and links to the homepage. The alt text matches the brand name 'Play Health', making it the most suitable choice.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Schedule a Demo",
      "reasoning": "Button #0 has a vibrant green background (#85D6C2), which is a strong indicator of a primary CTA. The text 'Schedule a Demo' is action-oriented, making it suitable as the primary button."
    },
    "secondary": {
      "index": 2,
      "text": "Schedule a Demo",
      "reasoning": "Button #2 has a transparent background with a border, making it a suitable secondary button. It contrasts with the primary button's vibrant color, fulfilling the requirement for different color groups."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "women experiencing perimenopause and menopause"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 1,
        "selectedLogoReasoning": "Selected #1 because it is visible, located in the header, and links to the homepage. The alt text matches the brand name 'Play Health', making it the most suitable choice.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}