Platus Brand: Colors, Fonts, Logo & Visual Identity
Platus Brand Identity
A complete profile of Platus's visual system — colors, typography, components, and personality — extracted from https://www.platus.com. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from https://www.platus.com.
| Color | Hex | RGB |
|---|---|---|
| primary | #364153 | rgb(54, 65, 83) |
| secondary | #3B52F8 | rgb(59, 82, 248) |
| accent | #3C54FA | rgb(60, 84, 250) |
| background | #F0EDEB | rgb(240, 237, 235) |
| textPrimary | #3C54FA | rgb(60, 84, 250) |
| link | #3C54FA | rgb(60, 84, 250) |
Typography
Each font links to its Google Fonts page where available.
| Role | Font |
|---|---|
| primary | Selecta |
| heading | Selecta Medium |
Visual Assets
UI Components
Button Primary
- Background: #080808
- Text Color: #FFFFFF
- Border Color: #F1EEEC
- Border Radius: 0px
- Shadow: rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(12, 35, 69, 0.3) 0px 1px 5px 0px
Button Secondary
- Background: #FFFFFF
- Text Color: #080808
- Border Color: #F1EEEC
- Border Radius: 0px
- Shadow: rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(12, 35, 69, 0.3) 0px 1px 5px 0px
Brand Personality
- Tone: professional
- Energy: medium
- Audience: legal professionals and businesses
Platus Brand in the Wild
Source: app.platus.com
Source: platus.com
Frequently Asked Questions
What is Platus's primary brand color?
Platus's primary brand color is #364153. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Platus use?
Platus uses #3C54FA as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Platus use?
Platus uses Selecta for body text and Selecta Medium for headings. Fonts were detected on https://www.platus.com as part of their live design system.
Does Platus use a light or dark theme?
Platus's primary site uses a light color scheme, with a background of #F0EDEB.
Where can I find Platus's logo?
Platus's logo is available directly on their site (https://www.platus.com). The current logo URL is included in the machine-readable JSON profile linked above.
How was this brand profile generated?
This profile was extracted from https://www.platus.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Platus.