# Plate IQ Brand Identity

A complete profile of **Plate IQ**'s visual system — colors, typography, components, and personality — extracted from [https://plateiq.com/](https://plateiq.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://plateiq.com/.

- **primary**: #102B3B (rgb(16, 43, 59))
- **secondary**: #418ECC (rgb(65, 142, 204))
- **accent**: #03C9A3 (rgb(3, 201, 163))
- **background**: #FFFFFF (rgb(255, 255, 255))
- **textPrimary**: #173044 (rgb(23, 48, 68))
- **link**: #173044 (rgb(23, 48, 68))

## Typography

Each font links to its Google Fonts page where available.

- **primary**: Hanken Grotesk [Google Fonts →](https://fonts.google.com/specimen/Hanken+Grotesk)
- **heading**: Hanken Grotesk [Google Fonts →](https://fonts.google.com/specimen/Hanken+Grotesk)

### UI Components

Live previews rendered using Plate IQ's actual button styles.

**Button Primary**
- background: #03C9A3
- textColor: #FFFFFF
- borderRadius: 10px
- shadow: none

## Brand Personality

- **Tone**: professional
- **Energy**: medium
- **Audience**: finance teams and professionals

## Frequently Asked Questions

1. **What is Plate IQ's primary brand color?**
   - Plate IQ's primary brand color is #102B3B.

2. **What accent color does Plate IQ use?**
   - Plate IQ uses #03C9A3 as an accent color.

3. **What font does Plate IQ use?**
   - Plate IQ uses Hanken Grotesk as the primary typeface.

4. **Does Plate IQ use a light or dark theme?**
   - Plate IQ's primary site uses a light color scheme.

5. **Where can I find Plate IQ's logo?**
   - Plate IQ's logo is available directly on their site: [https://plateiq.com/](https://plateiq.com/).

6. **How was this brand profile generated?**
   - This profile was extracted from https://plateiq.com/ using the Firecrawl branding extraction API.

## Visual Assets

## Plate IQ Brand in the Wild

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Hanken Grotesk",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#102B3B",
    "secondary": "#418ECC",
    "accent": "#03C9A3",
    "background": "#FFFFFF",
    "textPrimary": "#173044",
    "link": "#173044"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Hanken Grotesk",
      "heading": "Hanken Grotesk"
    },
    "fontStacks": {
      "heading": [
        "Hanken Grotesk",
        "sans-serif"
      ],
      "body": [
        "Hanken Grotesk",
        "sans-serif"
      ],
      "paragraph": [
        "Hanken Grotesk",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "16px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "8px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#03C9A3",
      "textColor": "#FFFFFF",
      "borderRadius": "10px",
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://ottimate.com/wp-content/uploads/2025/07/ottimate-logo-main-green.svg",
    "favicon": "https://ottimate.com/wp-content/uploads/2025/06/cropped-OTTI_FOR-LIGHT-DARK-BACKGROUND-3-32x32.png",
    "ogImage": "https://ottimate.com/wp-content/uploads/2025/09/ottimate-cover-image.png",
    "logoHref": "https://ottimate.com/",
    "logoAlt": "Ottimate logo"
  }
}
```