# Plasticity Brand Identity

A complete profile of **Plasticity**'s visual system — colors, typography, components, and personality — extracted from [https://www.plasticity.ai](https://www.plasticity.ai/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://www.plasticity.ai.

- **Primary:** #0000EE  
- **Secondary:** #374151  
- **Accent:** #1099E5  
- **Background:** #FFFFFF  
- **Text Primary:** #1099E5  
- **Link:** #1099E5

## Typography

Each font links to its Google Fonts page where available.

- **Primary:** Helvetica Neue  
- **Heading:** Helvetica Neue

[Google Fonts →](https://fonts.google.com/specimen/Helvetica+Neue)

## Visual Assets

%20!important%3B%22%2F%3E%3Cpath%20class%3D%22styles_logo-100__1ePw_%22%20d%3D%22M88.552%2061.509V78.82c0%206.616-5.349%2012.105-12.105%2012.105H59.134l8.868-19.424%2020.55-9.993z%22%20style%3D%22fill%3A%20rgb(189%2C%20239%2C%2094)%20!important%3B%22%2F%3E%3Cpath%20class%3D%22styles_logo-200__39FC-%22%20d%3D%22M59.135%2061.509L39.57%2071.22l-9.853%2019.705h29.418l29.417-29.417V32.092L77.01%2035.047%2059.134%2061.51z%22%20style%3D%22fill%3A%20rgb(73%2C%20234%2C%20165)%20!important%3B%22%2F%3E%3Cpath%20class%3D%22styles_logo-300__3uoOy%22%20d%3D%22M59.135%2032.092v29.417l29.417-29.417V2.674L71.52%208.727%2059.135%2032.092zM.3%2090.926v29.417l29.417-29.417%2029.418-29.417H29.717L15.08%2065.59.3%2090.925z%22%20style%3D%22fill%3A%20rgb(43%2C%20204%2C%20204)%20!important%3B%22%2F%3E%3Cpath%20class%3D%22styles_logo-400__3_oN2%22%20d%3D%22M59.135%202.674L30.562%2013.231l-.845%2018.86h29.418L88.552%202.675H59.134zM.3%2090.926l29.417-29.417V32.092l-20.55%204.504L.3%2061.508v29.417z%22%20style%3D%22fill%3A%20rgb(16%2C%20153%2C%20229)%20!important%3B%22%2F%3E%3Cpath%20class%3D%22styles_logo-500__LjEtl%22%20d%3D%22M29.717%202.674L10.012%208.445.3%2032.092v29.417l29.417-29.417L59.135%202.674H29.717z%22%20style%3D%22fill%3A%20rgb(19%2C%20122%2C%20226)%20!important%3B%22%2F%3E%3Cpath%20class%3D%22styles_logo-600__22sz0%22%20d%3D%22M.3%2032.092V14.779C.3%208.164%205.65%202.674%2012.405%202.674h17.312L.3%2032.092z%22%20style%3D%22fill%3A%20rgb(69%2C%2058%2C%20214)%20!important%3B%22%2F%3E%3C%2Fsvg%3E)

## UI Components

Live previews rendered using Plasticity's actual button styles.

### Button Primary

- **Background:** #1099E5  
- **Text Color:** #000000  
- **Border Radius:** 16px  
- **Shadow:** none

## Brand Personality

- **Tone:** professional  
- **Energy:** medium  
- **Audience:** developers and businesses interested in NLP solutions

## Plasticity Brand in the Wild

Image: [plasticity.ai](https://www.plasticity.ai/blog/posts/plasticity-joins-ex1/images/yc.jpg)  
Source: [plasticity.ai](https://www.plasticity.ai/blog/plasticity-joins-ex1)

Image: [plasticity.ai](https://www.plasticity.ai/images/government/customers.png)  
Source: [plasticity.ai](https://www.plasticity.ai/)

Image: [plasticity.ai](https://www.plasticity.ai/images/developers/platforms.png)  
Source: [plasticity.ai](https://www.plasticity.ai/)

## Frequently Asked Questions

1. **What is Plasticity's primary brand color?**  
   Plasticity's primary brand color is #0000EE. It anchors the visual identity across their website, product UI, and marketing materials.

2. **What accent color does Plasticity use?**  
   Plasticity uses #1099E5 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

3. **What font does Plasticity use?**  
   Plasticity uses Helvetica Neue as the primary typeface across body and headings.

4. **Does Plasticity use a light or dark theme?**  
   Plasticity's primary site uses a light color scheme, with a background of #FFFFFF.

5. **Where can I find Plasticity's logo?**  
   Plasticity's logo is available directly on their site (https://www.plasticity.ai). The current logo URL is included in the machine-readable JSON profile linked above.

6. **How was this brand profile generated?**  
   This profile was extracted from https://www.plasticity.ai using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Plasticity.

## Methodology

Brand data on this page was extracted from [https://www.plasticity.ai](https://www.plasticity.ai/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by **CharacterQuilt** and is not affiliated with or endorsed by Plasticity.