Planned Brand Identity

A complete profile of Planned's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #1F8FFF
• secondary: #9CA3AF
• accent: #F04646
• background: #FFFFFF
• textPrimary: #131313
• link: #F04646

Typography

• primary: Aeonik — https://fonts.google.com/specimen/Aeonik
• heading: Aeonik — https://fonts.google.com/specimen/Aeonik

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• input: background=#FFFFFF, textColor=#FFFFFF, borderColor=null, borderRadius=8px, shadow=none
• buttonPrimary: background=#0A1013, textColor=#FFFFFF, borderRadius=6px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(10, 57, 128, 0.08) 0px 1px 12px -8px, rgba(10, 57, 128, 0.06) 0px 6px 8px -6px, rgba(10, 57, 128, 0.05) 0px 2px 4px -4px
• buttonSecondary: background=#FFFFFF, textColor=#131313, borderRadius=20px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(18, 18, 18, 0.1) 0px 8px 24px 0px

Brand Personality

Tone: modern · Energy: medium · Audience: business professionals

Planned Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Sign and pay through Planned | Planned
  • Image:
  • Source: Planned Contracting and Payment
• Blog | Planned
  • Image:
  • Source: Planned Blog
• Planned vs Cvent | Planned
  • Image:
  • Source: Planned vs Cvent
• Blog | Planned
  • Image:
  • Source: Planned Blog
• Planned for Procurement Teams | Planned
  • Image:
  • Source: Planned for Procurement
• Blog | Planned
  • Image:
  • Source: Planned Blog

Working with these fonts

Not found on Google Fonts? Instructions:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.
Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.