Planned Brand: Colors, Fonts, Logo & Visual Identity
Planned Brand Identity
A complete profile of Planned's visual system — colors, typography, components, and personality — extracted from https://planned.com/. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from https://planned.com/.
| Color Code | RGB Value | |
|---|---|---|
| primary | #1F8FFF | rgb(31, 143, 255) |
| secondary | #9CA3AF | rgb(156, 163, 175) |
| accent | #F04646 | rgb(240, 70, 70) |
| background | #FFFFFF | rgb(255, 255, 255) |
| textPrimary | #131313 | rgb(19, 19, 19) |
| link | #F04646 | rgb(240, 70, 70) |
Typography
Each font links to its Google Fonts page where available.
| Font Family | Google Fonts Link | |
|---|---|---|
| primary | Aeonik | Google Fonts → |
| heading | Aeonik | Google Fonts → |
Not found on Google Fonts?
...Follow the instructions if you have permission to use the fonts:
Visual Assets
UI Components
Live previews rendered using Planned's actual button styles.
Input:
- background: #FFFFFF
- textColor: #FFFFFF
- borderColor: null
- borderRadius: 8px
- shadow: none
Button Primary:
- background: #0A1013
- textColor: #FFFFFF
- borderRadius: 6px
- shadow: rgba(0, 0, 0, 0) 0px 0px 0px 0px...
Button Secondary:
- background: #FFFFFF
- textColor: #131313
- borderRadius: 20px
- shadow: rgba(0, 0, 0, 0) 0px 0px 0px 0px...
Brand Personality
- Tone: modern
- Energy: medium
- Audience: business professionals
Planned Brand in the Wild
Source: planned.com
Source: planned.com
Frequently Asked Questions
What is Planned's primary brand color?
Planned's primary brand color is #1F8FFF.What accent color does Planned use?
Planned uses #F04646 as an accent color.What font does Planned use?
Planned uses Aeonik as the primary typeface.Does Planned use a light or dark theme?
Planned's primary site uses a light color scheme.Where can I find Planned's logo?
Planned's logo is available directly on their site (https://planned.com/).
Methodology
Brand data on this page was extracted from https://planned.com/ using the Firecrawl branding extraction API.
Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
{
"colorScheme": "light",
"fonts": [{
"family": "Aeonik",
"role": "unknown"
}],
"colors": {
"primary": "#1F8FFF",
"secondary": "#9CA3AF",
"accent": "#F04646",
"background": "#FFFFFF",
"textPrimary": "#131313",
"link": "#F04646"
}
}