# Planned Brand Identity

A complete profile of **Planned**'s visual system — colors, typography, components, and personality — extracted from https://planned.com/. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/planned
- Machine-readable JSON: https://characterquilt.com/branding/planned.json

## Quick Facts

| Field | Value |
|---|---|
| Primary | #1F8FFF |
| Accent | #F04646 |
| Body Font | Aeonik |
| Heading Font | Aeonik |

## Color Palette

- primary: #1F8FFF
- secondary: #9CA3AF
- accent: #F04646
- background: #FFFFFF
- textPrimary: #131313
- link: #F04646

## Typography

- primary: Aeonik — https://fonts.google.com/specimen/Aeonik
- heading: Aeonik — https://fonts.google.com/specimen/Aeonik

## Visual Assets

- Logo: 
- Favicon: 
- Social card (og:image):

## UI Components

- input: background=#FFFFFF, textColor=#FFFFFF, borderColor=null, borderRadius=8px, shadow=none
- buttonPrimary: background=#0A1013, textColor=#FFFFFF, borderRadius=6px, shadow=rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(10, 57, 128, 0.08) 0px 1px 12px -8px
- buttonSecondary: background=#FFFFFF, textColor=#131313, borderRadius=20px, shadow=rgba(18, 18, 18, 0.1) 0px 8px 24px 0px

## Brand Personality

Tone: modern · Energy: medium · Audience: business professionals

## Planned Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Sign and pay through Planned | Planned**  
  - Image:   
  - Source: [https://planned.com/contracting-and-payment](https://planned.com/contracting-and-payment)  
- **Blog | Planned**  
  - Image:   
  - Source: [https://planned.com/blog](https://planned.com/blog)  
- **Planned vs Cvent | Planned**  
  - Image:   
  - Source: [https://planned.com/planned-vs-cvent](https://planned.com/planned-vs-cvent)  
- **Blog | Planned**  
  - Image:   
  - Source: [https://planned.com/blog](https://planned.com/blog)  
- **Planned for Procurement Teams | Planned**  
  - Image:   
  - Source: [https://planned.com/procurement](https://planned.com/procurement)  
- **Blog | Planned**  
  - Image:   
  - Source: [https://planned.com/blog](https://planned.com/blog)

## Working with these fonts

Not found on Google Fonts? Here are instructions if you have permission to use the fonts. CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.