llms.txt

PlanGrid Brand Identity

A complete profile of PlanGrid's visual system — colors, typography, components, and personality.

Quick Facts

Field Value
Primary #5F60FF
Accent #000000
Body Font Artifakt
Heading Font Artifakt

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: professional · Energy: medium · Audience: construction professionals

PlanGrid Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Instructions for working with the fonts:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Artifakt",
   "role": "body"
  }
 ],
 "colors": {
  "primary": "#5F60FF",
  "secondary": "#122124",
  "accent": "#000000",
  "background": "#F9F9F9",
  "textPrimary": "#000000",
  "link": "#9CA3AF"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Artifakt",
   "heading": "Artifakt"
  },
  "fontStacks": {
   "heading": ["Artifakt", "ui-sans-serif", "system-ui", "sans-serif", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"],
   "body": ["Artifakt", "ui-sans-serif", "system-ui", "sans-serif", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"],
   "paragraph": ["Artifakt", "ui-sans-serif", "system-ui", "sans-serif", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"]
  },
  "fontSizes": {
   "h1": "56px",
   "h2": "40px",
   "body": "14px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "0px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#000000",
   "textColor": "#FFFFFF",
   "borderColor": "#FFFFFF",
   "borderRadius": "4px",
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#FFFFFF",
   "textColor": "#000000",
   "borderColor": "#FFFFFF",
   "borderRadius": "4px",
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://construction.autodesk.com/_next/image/?url=https%3A%2F%2Fa-us.storyblok.com%2Ff%2F1018383%2F1536x111%2F0bb8b8526c%2Fforma-lockup-white-single-line.png%2Fm%2F&w=828&q=75",
  "favicon": "https://construction.autodesk.com/favicon.ico",
  "logoHref": "/",
  "logoAlt": "Autodesk Forma"
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "construction professionals"
 },
 "designSystem": {
  "framework": "tailwind"
 }
}