# PlanetScale Brand Identity

A complete profile of **PlanetScale**'s visual system — colors, typography, components, and personality — extracted from [https://planetscale.com/](https://planetscale.com/). Built for designers, agents, and AI tools.

## Primary
- **Primary Color:** #0B6EC5
- **Accent Color:** #F35815
- **Body Font:** SF Mono
- **Heading Font:** SF Mono

## Color Palette
Brand palette extracted from https://planetscale.com/.
- **Primary:** #0B6EC5, rgb(11, 110, 197)
- **Secondary:** #F2B600, rgb(242, 182, 0)
- **Accent:** #F35815, rgb(243, 88, 21)
- **Background:** #FAFAFA, rgb(250, 250, 250)
- **Text Primary:** #414141, rgb(65, 65, 65)
- **Link:** #F35815, rgb(243, 88, 21)

## Typography
Each font links to its Google Fonts page where available.
- **Primary Font:** SF Mono ([Google Fonts →](https://fonts.google.com/specimen/SF+Mono))
- **Heading Font:** SF Mono ([Google Fonts →](https://fonts.google.com/specimen/SF+Mono))
- **Font Stack:** ui-monospace, SFMono-Regular, SF Mono, Menlo, Consolas, Liberation Mono, monospace

## UI Components
Live previews rendered using PlanetScale's actual button styles.
- **Button Primary:**
  - Background: #F35815
  - Text Color: #FFFFFF
  - Border Radius: 0px
  - Shadow: none

## Brand Personality
- **Tone:** modern
- **Energy:** high
- **Audience:** developers and tech companies

## PlanetScale Brand in the Wild
Real-world brand assets — ads, campaigns, and marketing materials.

Image: [planetscale-images.imgix.net](https://planetscale-images.imgix.net/assets/benchmark_comparison_threads-50_range-100-darkmode-e8jlwPIs.png?auto=compress%2Cformat)  
Source: [planetscale.com](https://planetscale.com/blog?page=2)

Image: [i.ytimg.com](https://i.ytimg.com/vi/qU4lHe-2iRQ/maxresdefault.jpg)  
Source: [planetscale.com](https://planetscale.com/blog/planetscale-stripe-projects-partnership)

Image: [mintcdn.com](https://mintcdn.com/planetscale-2/xsX1e-5IXCYXbX59/vitess/tutorials/metrics-add-prometheus-connection.png?fit=max&auto=format&n=xsX1e-5IXCYXbX59&q=85&s=ae460e439d809b5724a517a615ae9271)  
Source: [planetscale.com](https://planetscale.com/docs/vitess/guides/prometheus-metrics-grafana)

Image: [planetscale-images.imgix.net](https://planetscale-images.imgix.net/assets/introducing-workflows-on-planetscale-workflows-CjrKJkJt.png?auto=compress%2Cformat)  
Source: [planetscale.com](https://planetscale.com/blog/introducing-workflows-on-planetscale)

Image: [planetscale.com](https://planetscale.com/assets/5-dollar-planetscale-social-C3Uw7019.png)  
Source: [planetscale.com](https://planetscale.com/blog/5-dollar-planetscale)

Image: [planetscale-images.imgix.net](https://planetscale-images.imgix.net/assets/introducing-workflows-on-planetscale-cluster-configuration-darkmode-CqoLPotE.png?auto=compress%2Cformat)  
Source: [planetscale.com](https://planetscale.com/blog/introducing-workflows-on-planetscale)

## Frequently Asked Questions
- **What is PlanetScale's primary brand color?**  
PlanetScale's primary brand color is #0B6EC5. It anchors the visual identity across their website, product UI, and marketing materials.

- **What accent color does PlanetScale use?**  
PlanetScale uses #F35815 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

- **What font does PlanetScale use?**  
PlanetScale uses SF Mono as the primary typeface across body and headings.

- **Does PlanetScale use a light or dark theme?**  
PlanetScale's primary site uses a light color scheme, with a background of #FAFAFA.

- **Where can I find PlanetScale's logo?**  
PlanetScale's logo is available directly on their site (https://planetscale.com/). The current logo URL is included in the machine-readable JSON profile linked above.

- **How was this brand profile generated?**  
This profile was extracted from https://planetscale.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by PlanetScale.

## Methodology
Brand data on this page was extracted from [https://planetscale.com/](https://planetscale.com/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by **CharacterQuilt** and is not affiliated with or endorsed by PlanetScale.

## Machine-Readable Profile
Direct endpoints for agents, designers, and tooling. No login or auth required.
```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "SF Mono",
      "role": "monospace"
    }
  ],
  "colors": {
    "primary": "#0B6EC5",
    "secondary": "#F2B600",
    "accent": "#F35815",
    "background": "#FAFAFA",
    "textPrimary": "#414141",
    "link": "#F35815"
  },
  "typography": {
    "fontFamilies": {
      "primary": "SF Mono",
      "heading": "SF Mono"
    },
    "fontStacks": {
      "heading": [
        "ui-monospace",
        "SFMono-Regular",
        "SF Mono",
        "Menlo",
        "Consolas",
        "Liberation Mono",
        "monospace"
      ],
      "body": [
        "ui-monospace",
        "SFMono-Regular",
        "SF Mono",
        "Menlo",
        "Consolas",
        "Liberation Mono",
        "monospace"
      ],
      "paragraph": [
        "ui-monospace",
        "SFMono-Regular",
        "SF Mono",
        "Menlo",
        "Consolas",
        "Liberation Mono",
        "monospace"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "16px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#F35815",
      "textColor": "#FFFFFF",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%2232%22%20height%3D%2232%22%20fill%3D%22none%22%20viewBox%3D%220%200%2040%2040%22%20data-fc-idx%3D%220%22%3E%3Cpath%20fill%3D%22currentColor%22%20d%3D%22M0%2020C0%208.954%208.954%200%2020%200c8.121%200%2015.112%204.84%2018.245%2011.794l-26.45%2026.45a20%2020%200%200%201-3.225-1.83L24.984%2020H20L5.858%2034.142A19.94%2019.94%200%200%201%200%2020M39.999%2020.007%2020.006%2040c11.04-.004%2019.99-8.953%2019.993-19.993%22%20style%3D%22fill%3A%20rgb(65%2C%2065%2C%2065)%20!important%3B%22%2F%3E%3C%2Fsvg%3E",
    "favicon": "https://planetscale.com/favicon.ico",
    "ogImage": "https://planetscale.com/assets/social-DtnN8vYG.png",
    "logoHref": "/"
  },
  "personality": {
    "tone": "modern",
    "energy": "high",
    "targetAudience": "developers and tech companies"
  }
}
```