# PlanetScale Brand Identity A complete profile of **PlanetScale**'s visual system — colors, typography, components, and personality — extracted from https://planetscale.com/. Built for designers, agents, and AI tools. - Page: https://characterquilt.com/branding/planetscale - Machine-readable JSON: https://characterquilt.com/branding/planetscale.json - Per-page llms.txt: https://characterquilt.com/branding/planetscale/llms.txt ## Quick Facts | Field | Value | |---|---| | Primary | #0B6EC5 | | Accent | #F35815 | | Body Font | SF Mono | | Heading Font | SF Mono | ## Color Palette - primary: #0B6EC5 - secondary: #F2B600 - accent: #F35815 - background: #FAFAFA - textPrimary: #414141 - link: #F35815 ## Typography - primary: SF Mono — https://fonts.google.com/specimen/SF+Mono - heading: SF Mono — https://fonts.google.com/specimen/SF+Mono ## Visual Assets - Logo: data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%2232%22%20height%3D%2232%22%20fill%3D%22none%22%20viewBox%3D%220%200%2040%2040%22%20data-fc-idx%3D%220%22%3E%3Cpath%20fill%3D%22currentColor%22%20d%3D%22M0%2020C0%208.954%208.954%200%2020%200c8.121%200%2015.112%204.84%2018.245%2011.794l-26.45%2026.45a20%2020%200%200%201-3.225-1.83L24.984%2020H20L5.858%2034.142A19.94%2019.94%200%200%201%200%2020M39.999%2020.007%2020.006%2040c11.04-.004%2019.99-8.953%2019.993-19.993%22%20style%3D%22fill%3A%20rgb(65%2C%2065%2C%2065)%20!important%3B%22%2F%3E%3C%2Fsvg%3E - Favicon: https://planetscale.com/favicon.ico - Social card (og:image): https://planetscale.com/assets/social-DtnN8vYG.png ## UI Components - buttonPrimary: background=#F35815, textColor=#FFFFFF, borderRadius=0px, shadow=none ## Brand Personality Tone: modern · Energy: high · Audience: developers and tech companies ## PlanetScale Brand in the Wild Real-world brand assets — ads, campaigns, marketing materials. - **Blog — PlanetScale** - Image: https://planetscale-images.imgix.net/assets/benchmark_comparison_threads-50_range-100-darkmode-e8jlwPIs.png?auto=compress%2Cformat - Source: https://planetscale.com/blog?page=2 - **Stripe Projects partnership: Provision PlanetScale Postgres and MySQL databases from the Stripe CLI — PlanetScale** - Image: https://i.ytimg.com/vi/qU4lHe-2iRQ/maxresdefault.jpg - Source: https://planetscale.com/blog/planetscale-stripe-projects-partnership - **Grafana Dashboard for PlanetScale Branches - PlanetScale** - Image: https://mintcdn.com/planetscale-2/xsX1e-5IXCYXbX59/vitess/tutorials/metrics-add-prometheus-connection.png?fit=max&auto=format&n=xsX1e-5IXCYXbX59&q=85&s=ae460e439d809b5724a517a615ae9271 - Source: https://planetscale.com/docs/vitess/guides/prometheus-metrics-grafana - **Introducing sharding on PlanetScale with workflows — PlanetScale** - Image: https://planetscale-images.imgix.net/assets/introducing-workflows-on-planetscale-workflows-CjrKJkJt.png?auto=compress%2Cformat - Source: https://planetscale.com/blog/introducing-workflows-on-planetscale - **$5 PlanetScale — PlanetScale** - Image: https://planetscale.com/assets/5-dollar-planetscale-social-C3Uw7019.png - Source: https://planetscale.com/blog/5-dollar-planetscale - **Introducing sharding on PlanetScale with workflows — PlanetScale** - Image: https://planetscale-images.imgix.net/assets/introducing-workflows-on-planetscale-cluster-configuration-darkmode-CqoLPotE.png?auto=compress%2Cformat - Source: https://planetscale.com/blog/introducing-workflows-on-planetscale ## Working with these fonts Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts: CharacterQuilt.com suggests this flow that can help: 1. Open the company's homepage in a browser with DevTools open. 2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf). 3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes. 4. For each captured font URL: right-click → Save As to download the file locally. 5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path. Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same. Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable. ## Machine-Readable Profile ```json { "colorScheme": "light", "fonts": [ { "family": "SF Mono", "role": "monospace" } ], "colors": { "primary": "#0B6EC5", "secondary": "#F2B600", "accent": "#F35815", "background": "#FAFAFA", "textPrimary": "#414141", "link": "#F35815" }, "typography": { "fontFamilies": { "primary": "SF Mono", "heading": "SF Mono" }, "fontStacks": { "heading": [ "ui-monospace", "SFMono-Regular", "SF Mono", "Menlo", "Consolas", "Liberation Mono", "monospace" ], "body": [ "ui-monospace", "SFMono-Regular", "SF Mono", "Menlo", "Consolas", "Liberation Mono", "monospace" ], "paragraph": [ "ui-monospace", "SFMono-Regular", "SF Mono", "Menlo", "Consolas", "Liberation Mono", "monospace" ] }, "fontSizes": { "h1": "16px", "h2": "16px", "body": "16px" } }, "spacing": { "baseUnit": 4, "borderRadius": "0px" }, "components": { "buttonPrimary": { "background": "#F35815", "textColor": "#FFFFFF", "borderRadius": "0px", "borderRadiusCorners": { "topLeft": "0px", "topRight": "0px", "bottomRight": "0px", "bottomLeft": "0px" }, "shadow": "none" } }, "images": { "logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%2232%22%20height%3D%2232%22%20fill%3D%22none%22%20viewBox%3D%220%200%2040%2040%22%20data-fc-idx%3D%220%22%3E%3Cpath%20fill%3D%22currentColor%22%20d%3D%22M0%2020C0%208.954%208.954%200%2020%200c8.121%200%2015.112%204.84%2018.245%2011.794l-26.45%2026.45a20%2020%200%200%201-3.225-1.83L24.984%2020H20L5.858%2034.142A19.94%2019.94%200%200%201%200%2020M39.999%2020.007%2020.006%2040c11.04-.004%2019.99-8.953%2019.993-19.993%22%20style%3D%22fill%3A%20rgb(65%2C%2065%2C%2065)%20!important%3B%22%2F%3E%3C%2Fsvg%3E", "favicon": "https://planetscale.com/favicon.ico", "ogImage": "https://planetscale.com/assets/social-DtnN8vYG.png", "logoHref": "/" }, "__llm_logo_reasoning": { "selectedIndex": 0, "reasoning": "Selected #0 because it is located in the header, links to the homepage, and matches the brand inferred from the URL and page title.", "confidence": 0.9, "source": "llm" }, "__llm_button_reasoning": { "primary": { "index": 0, "text": "Get in touch", "reasoning": "The button 'Get in touch' uses a vibrant accent color (#F35815), which is consistent with a primary call-to-action due to its visibility and action-oriented text." }, "secondary": { "index": -1, "text": "N/A", "reasoning": "There is only one button detected, so no secondary button is available with a different color." }, "confidence": 0.9 }, "personality": { "tone": "modern", "energy": "high", "targetAudience": "developers and tech companies" }, "designSystem": { "framework": "tailwind", "componentLibrary": "" }, "confidence": { "buttons": 0.9, "colors": 0.95, "overall": 0.925 }, "__llm_metadata": { "logoSelection": { "llmCalled": true, "llmSucceeded": true, "finalSource": "llm", "rawLogoSelection": { "selectedLogoIndex": 0, "selectedLogoReasoning": "Selected #0 because it is located in the header, links to the homepage, and matches the brand inferred from the URL and page title.", "confidence": 0.9 } }, "buttonClassification": { "llmCalled": true, "llmSucceeded": true } } } ```