Planet A Foods Brand Identity

A complete profile of Planet A Foods's visual system — colors, typography, components, and personality — extracted from https://planet-a-foods.com/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://planet-a-foods.com/.

• Primary: #10C167 (rgb(16, 193, 103))
• Secondary: #EEB650 (rgb(238, 182, 80))
• Accent: #10C167 (rgb(16, 193, 103))
• Background: #F3F3F3 (rgb(243, 243, 243))
• Text Primary: #2D2D2D (rgb(45, 45, 45))
• Link: #FFFBE2 (rgb(255, 251, 226))

Typography

Each font links to its Google Fonts page where available.

• Primary: Lato Google Fonts →
• Heading: RF Dewi Google Fonts →
• Font Stacks:
  • Heading: RF Dewi, ui-sans-serif, system-ui, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji
  • Body: Lato, ui-sans-serif, system-ui, sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji

Visual Assets

%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M543.41%20484.28c41.96%2075.23%2050.63%20163.28%2024.42%20247.91-26.14%2084.39-83.77%20155.36-162.45%20200.23H564c7.03-7.59%2013.82-15.42%2020.35-23.51%2035.58-44.12%2062.04-93.66%2078.63-147.25%2016.66-53.8%2022.56-108.99%2017.52-164.04-5.24-57.2-22.09-111.66-50.09-161.87-28-50.21-65.48-93.16-111.39-127.68-44.18-33.21-94.24-57.2-148.77-71.29-54.31-14.04-110.36-17.56-166.6-10.47a452.681%20452.681%200%200%200-71.92%2015.07L90.19%20365.91c79.38-43.11%20169.81-54.74%20255.13-32.69%2085.78%2022.17%20156.13%2075.81%20198.09%20151.05v.01ZM51.49%20128.04l11.04%2042.42-29.44%207.67L.05%2051.23l44.77-11.66c8.94-2.33%2016.9-3.27%2023.86-2.82%206.97.45%2013.01%201.99%2018.13%204.62%205.12%202.64%209.32%206.22%2012.61%2010.76%203.29%204.54%205.7%209.74%207.23%2015.6%201.65%206.33%202.14%2012.4%201.49%2018.21-.66%205.81-2.58%2011.15-5.78%2016.01-3.2%204.86-7.73%209.19-13.59%2012.98-5.86%203.79-13.18%206.83-21.95%209.11l-15.33%203.99v.01Zm-5.78-22.21%2015.33-3.99c7.66-2%2012.7-5.26%2015.12-9.8%202.41-4.53%202.77-10.08%201.06-16.64-.76-2.9-1.88-5.43-3.37-7.59-1.49-2.15-3.34-3.86-5.56-5.11-2.22-1.25-4.8-1.99-7.74-2.22-2.94-.22-6.27.14-9.99%201.11l-15.33%203.99%2010.48%2040.24v.01ZM167.9%20122.54l48-7.64%203.82%2024-78.04%2012.43-20.62-129.5%2030.04-4.78%2016.8%20105.5v-.01ZM352.659%20130.6l-23.55%201.25c-2.64.14-4.84-.36-6.61-1.5-1.77-1.14-3.04-2.65-3.8-4.53l-8.94-22.42-49.79%202.64-6.52%2023.24c-.51%201.71-1.6%203.29-3.26%204.73-1.67%201.44-3.76%202.23-6.27%202.36l-23.73%201.26L263.929%204l31.1-1.65%2057.64%20128.25h-.01Zm-86.78-45.59%2035.77-1.9-13.95-35.22c-.9-2.23-1.96-4.87-3.17-7.9a208.64%20208.64%200%200%201-3.63-9.86c-.76%203.71-1.57%207.14-2.43%2010.31-.85%203.17-1.67%205.92-2.45%208.24L265.869%2085l.01.01ZM388.16%202c.89.19%201.68.47%202.38.85.69.38%201.35.89%201.97%201.54.61.64%201.31%201.51%202.07%202.58l56.53%2082.97c-.06-2.53-.07-4.98-.02-7.35.05-2.37.15-4.6.3-6.7l4.93-69.21%2026.75%201.9-9.31%20130.8-15.8-1.12c-2.33-.17-4.28-.67-5.85-1.5-1.56-.83-3.03-2.26-4.39-4.28L391.6%2050.17c.02%202.29%200%204.53-.03%206.72-.04%202.19-.12%204.25-.26%206.16l-4.99%2070.11-26.75-1.91L368.88.45l15.98%201.14c1.32.09%202.42.23%203.31.42l-.01-.01ZM598.33%2028.75l-4.2%2023.02-52.95-9.66-5.49%2030.1%2040.55%207.4-4.04%2022.13-40.55-7.4-5.6%2030.72%2052.95%209.66-4.2%2023.02-83.05-15.15%2023.53-129%2083.05%2015.15v.01ZM716.18%2060.91l-6.58%2023.2-35.5-10.08-29.22%20102.95-29.26-8.31%2029.22-102.94-35.5-10.08%206.59-23.2L716.19%2060.9l-.01.01ZM151.77%201046.5l-5.41%2022.77L94%201056.83l-7.67%2032.31%2043.61%2010.36-5.43%2022.85-43.61-10.36-11.79%2049.65-29.77-7.07%2030.3-127.58%2082.13%2019.51ZM279.31%201129.43c-1.15%209.41-3.85%2017.97-8.08%2025.67-4.24%207.7-9.67%2014.19-16.3%2019.45-6.63%205.26-14.3%209.09-23.03%2011.46-8.72%202.38-18.15%202.95-28.27%201.71-10.12-1.24-19.15-4.07-27.07-8.48-7.92-4.42-14.48-9.98-19.67-16.69-5.19-6.71-8.92-14.31-11.17-22.81-2.26-8.5-2.81-17.45-1.65-26.86%201.15-9.41%203.84-17.96%208.08-25.67%204.24-7.7%209.68-14.17%2016.34-19.4%206.65-5.23%2014.36-9.03%2023.11-11.41%208.75-2.37%2018.19-2.94%2028.32-1.7%2010.12%201.24%2019.13%204.08%2027.02%208.52%207.89%204.44%2014.42%2010%2019.58%2016.68%205.17%206.68%208.88%2014.27%2011.13%2022.76%202.25%208.5%202.81%2017.42%201.67%2026.77h-.01Zm-30.91-3.78c.79-6.43.66-12.33-.38-17.68s-2.9-10.01-5.59-13.97c-2.69-3.96-6.18-7.16-10.47-9.62-4.29-2.46-9.33-4.04-15.1-4.75-5.84-.71-11.15-.4-15.94.95-4.79%201.35-8.97%203.62-12.53%206.81-3.56%203.19-6.5%207.26-8.79%2012.21-2.3%204.95-3.84%2010.64-4.63%2017.07-.79%206.49-.67%2012.42.36%2017.77%201.04%205.36%202.9%2010.01%205.59%2013.97%202.69%203.96%206.2%207.15%2010.52%209.58%204.33%202.43%209.41%204.01%2015.24%204.72%205.78.71%2011.04.4%2015.8-.92%204.75-1.32%208.92-3.58%2012.48-6.77%203.56-3.19%206.49-7.26%208.79-12.21%202.3-4.95%203.84-10.67%204.64-17.16h.01ZM421.96%201128.4c.1%209.48-1.45%2018.32-4.64%2026.51-3.19%208.19-7.72%2015.33-13.6%2021.42-5.88%206.09-12.98%2010.89-21.32%2014.39-8.33%203.5-17.6%205.31-27.8%205.41-10.2.1-19.52-1.51-27.95-4.85-8.44-3.33-15.67-7.99-21.7-13.96-6.03-5.97-10.72-13.02-14.08-21.14-3.35-8.12-5.08-16.93-5.17-26.41-.1-9.48%201.45-18.32%204.64-26.51%203.19-8.19%207.73-15.32%2013.64-21.38%205.91-6.06%2013.04-10.84%2021.41-14.35%208.36-3.51%2017.65-5.31%2027.85-5.41%2010.2-.1%2019.5%201.53%2027.91%204.89%208.4%203.37%2015.61%208.02%2021.61%2013.96%206%205.94%2010.68%2012.97%2014.03%2021.1%203.35%208.13%205.08%2016.9%205.17%2026.32v.01Zm-31.14.32c-.07-6.48-.97-12.31-2.7-17.48-1.73-5.17-4.19-9.54-7.38-13.11-3.19-3.57-7.07-6.29-11.65-8.16s-9.78-2.78-15.6-2.72c-5.88.06-11.1%201.07-15.67%203.04s-8.41%204.77-11.53%208.4c-3.12%203.63-5.48%208.05-7.11%2013.26-1.63%205.21-2.41%2011.05-2.34%2017.53.07%206.54.97%2012.4%202.7%2017.57%201.73%205.17%204.19%209.54%207.38%2013.11%203.19%203.57%207.08%206.27%2011.69%208.12%204.61%201.84%209.85%202.74%2015.73%202.67%205.82-.06%2011-1.06%2015.54-2.99%204.54-1.94%208.37-4.72%2011.48-8.35%203.11-3.63%205.48-8.05%207.11-13.26%201.63-5.21%202.41-11.08%202.34-17.62l.01-.01ZM552.95%201110.29c1.3%209.39.89%2018.28-1.25%2026.66-2.14%208.38-5.75%2015.88-10.82%2022.49-5.08%206.61-11.54%2012.11-19.38%2016.5-7.84%204.39-16.81%207.29-26.92%208.69l-50.46%207.01-18.03-129.88%2050.46-7c10.1-1.4%2019.53-1.04%2028.27%201.07%208.74%202.12%2016.46%205.65%2023.14%2010.6%206.68%204.95%2012.19%2011.16%2016.54%2018.65%204.34%207.48%207.16%2015.89%208.45%2025.22v-.01Zm-30.84%204.28c-.89-6.42-2.53-12.1-4.91-17.04-2.38-4.94-5.38-8.99-9-12.15s-7.82-5.4-12.61-6.7c-4.79-1.3-10.06-1.56-15.82-.75l-20.15%202.8%2011.6%2083.53%2020.15-2.8c5.76-.8%2010.77-2.48%2015.02-5.04s7.68-5.85%2010.3-9.88c2.62-4.03%204.4-8.74%205.35-14.15.95-5.4.97-11.34.07-17.82ZM627.34%201051c-.52%201.62-1.18%202.89-1.97%203.83s-1.94%201.6-3.45%201.97c-1.34.33-2.89.27-4.64-.19-1.75-.46-3.74-.97-5.95-1.53s-4.68-.95-7.39-1.17c-2.71-.22-5.67.07-8.87.87-5.53%201.38-9.35%203.59-11.47%206.62-2.12%203.03-2.68%206.56-1.67%2010.58.64%202.56%201.98%204.48%204.04%205.76%202.05%201.28%204.55%202.2%207.51%202.76%202.95.56%206.26.93%209.92%201.09%203.66.16%207.42.43%2011.29.8%203.86.37%207.71.97%2011.54%201.8%203.83.84%207.39%202.24%2010.69%204.19%203.3%201.96%206.24%204.61%208.81%207.96%202.57%203.35%204.51%207.67%205.84%2012.97%201.47%205.88%201.82%2011.64%201.07%2017.27-.76%205.63-2.6%2010.84-5.52%2015.62-2.92%204.78-6.94%208.97-12.07%2012.57-5.13%203.6-11.31%206.3-18.52%208.1-3.96.99-8.09%201.59-12.4%201.8-4.31.21-8.57.05-12.78-.47-4.21-.53-8.26-1.38-12.15-2.58-3.88-1.19-7.39-2.73-10.52-4.61l5.29-15.98c.38-1.21%201.07-2.28%202.07-3.21%201-.93%202.18-1.56%203.51-1.9%201.75-.44%203.64-.32%205.7.34%202.05.66%204.36%201.38%206.94%202.16%202.57.78%205.46%201.36%208.64%201.74%203.19.38%206.76.07%2010.72-.92%205.35-1.34%209.22-3.55%2011.6-6.65%202.38-3.1%202.93-7.21%201.65-12.33-.74-2.97-2.16-5.18-4.25-6.64-2.1-1.46-4.62-2.46-7.57-3.03-2.95-.56-6.24-.88-9.84-.97-3.61-.09-7.33-.26-11.16-.5-3.83-.25-7.65-.78-11.44-1.6-3.79-.82-7.35-2.25-10.67-4.29-3.33-2.04-6.31-4.89-8.95-8.53-2.64-3.64-4.7-8.43-6.18-14.37-1.19-4.77-1.39-9.67-.61-14.69.79-5.02%202.6-9.77%205.44-14.25%202.84-4.48%206.7-8.46%2011.58-11.94%204.88-3.48%2010.82-6.09%2017.8-7.83%203.9-.97%207.77-1.62%2011.62-1.93%203.85-.31%207.58-.29%2011.2.08%203.62.37%207.07%201.02%2010.37%201.96%203.3.94%206.34%202.17%209.13%203.7l-3.91%2015.54-.02.03Z

Brand Personality

• Tone: modern
• Energy: medium
• Audience: environmentally conscious consumers

Frequently Asked Questions

• What is Planet A Foods's primary brand color?
  Planet A Foods's primary brand color is #10C167. It anchors the visual identity across their website, product UI, and marketing materials.
• What font does Planet A Foods use?
  Planet A Foods uses Lato for body text and RF Dewi for headings. Fonts were detected on https://planet-a-foods.com/ as part of their live design system.
• Does Planet A Foods use a light or dark theme?
  Planet A Foods's primary site uses a light color scheme, with a background of #F3F3F3.