Plane Brand: Colors, Fonts, Logo & Visual Identity
Plane Brand Identity
A complete profile of Plane's visual system — colors, typography, components, and personality — extracted from https://plane.com. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from https://plane.com.
- primary: #0000EE
- secondary: #5C6670
- accent: #9933FF
- background: #F9F7F4
- textPrimary: #9933FF
- link: #9933FF
Typography
Each font links to its Google Fonts page where available.
- primary: Inter
- heading: CircularXX Bold
Visual Assets
%2522%3E%3C%2Fpath%3E%3Cpath%20d%3D%2522M%2033.501%204.899%20C%2033.501%204.899%2033.501%204.9%2033.501%204.9%20L%2033.501%204.9%20Z%20M%2046.254%201.482%20C%2046.769%201.344%2047.081%201.678%2046.946%202.229%20L%2044.868%2010.694%20C%2044.69%2011.42%2044.21%2012.019%2043.567%2012.318%20L%2032.106%2017.654%20C%2033.714%2015.62%20334.681%2013.006%2034.681%2010.155%20L%2034.679%209.968%20L%2042.711%207.174%20L%2043.156%205.495%20L%2034.504%208.067%20C%2034.317%206.97%2033.98%205.904%2033.501%204.9%20Z%20M%2012.435%208.055%20L%203.822%205.495%20L%204.266%207.175%20L%2012.435%2010.015%20L%2012.435%2016.52%20L%203.41%2012.318%20C%202.767%2012.019%202.288%2011.42%202.11%2010.694%20L%200.032%202.229%20C%20-0.104%201.678%200.208%201.344%200.724%201.482%20L%2012.435%204.62%20Z%20M%2018.504%201.45%20C%2019.994%200.503%2021.723%200%2023.489%200%20C%2028.83%200%2033.16%204.547%2033.161%2010.155%20C%2033.161%2015.764%2028.83%2020.311%2023.489%2020.311%20C%2021.783%2020.311%2020.109%2019.841%2018.653%2018.952%20L%2018.653%2023.938%20L%2013.817%2023.938%20L%2013.817%201.45%20Z%20M%2023.489%2015.233%20C%2026.159%2015.233%2028.325%2012.96%2028.325%2010.155%20C%2028.325%207.351%2026.16%205.078%2023.489%205.078%20C%2020.818%205.078%2018.653%207.351%2018.653%2010.155%20C%2018.653%2012.96%2020.818%2015.233%2023.489%2015.233%20Z%2522%20fill%3D%2522rgb(69%2C77%2C84)%2522%3E%3C%2Fpath%3E%3C%2Fsvg%3E)
UI Components
Live previews rendered using Plane's actual button styles.
Button Primary
- background: #9933FF
- textColor: #0000EE
- borderRadius: 6px
- shadow: none
Button Secondary
- background: #F9F7F4
- textColor: #0000EE
- borderRadius: 6px
- shadow: none
Brand Personality
- Tone: professional
- Energy: medium
- Audience: business professionals
Frequently Asked Questions
What is Plane's primary brand color?
Plane's primary brand color is #0000EE. It anchors the visual identity across their website, product UI, and marketing materials.
What accent color does Plane use?
Plane uses #9933FF as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
What font does Plane use?
Plane uses Inter for body text and CircularXX Bold for headings. Fonts were detected on https://plane.com as part of their live design system.
Does Plane use a light or dark theme?
Plane's primary site uses a light color scheme, with a background of #F9F7F4.
Where can I find Plane's logo?
Plane's logo is available directly on their site (https://plane.com). The current logo URL is included in the machine-readable JSON profile linked above.