Plaid Brand: Colors, Fonts, Logo & Visual Identity
Plaid Brand Identity
A complete profile of Plaid's visual system — colors, typography, components, and personality — extracted from https://plaid.com. Built for designers, agents, and AI tools.
Color Palette
Brand palette extracted from https://plaid.com.
| Color Type | Hex Code | RGB |
|---|---|---|
| primary | #012E37 | rgb(1, 46, 55) |
| secondary | #00172E | rgb(0, 23, 46) |
| accent | #0A85EA | rgb(10, 133, 234) |
| background | #FFFFFF | rgb(255, 255, 255) |
| textPrimary | #111111 | rgb(17, 17, 17) |
| link | #0A85EA | rgb(10, 133, 234) |
Typography
Each font links to its Google Fonts page where available.
| Role | Font Family | Link |
|---|---|---|
| primary | Cern | Google Fonts → |
| heading | Helvetica Neue | Google Fonts → |
UI Components
Live previews rendered using Plaid's actual button styles.
| Component | Background | Text Color | Border Radius | Shadow |
|---|---|---|---|---|
| Input | #FFFFFF | #4B4B4B | 8px | none |
| Button Primary | #0D0D3F | #FFFFFF | 100px | none |
| Button Secondary | #FFFFFF | #00172E | 46px | rgba(0, 0, 0, 0.15) 0px 1px 5px 0px |
Brand Personality
Tone: professional
Energy: medium
Audience: businesses and developers in fintech
Frequently Asked Questions
What is Plaid's primary brand color?
Plaid's primary brand color is #012E37.What accent color does Plaid use?
Plaid uses #0A85EA as an accent color.What font does Plaid use?
Plaid uses Cern for body text and Helvetica Neue for headings.Does Plaid use a light or dark theme?
Plaid's primary site uses a light color scheme.Where can I find Plaid's logo?
Plaid's logo is available directly on their site (https://plaid.com).How was this brand profile generated?
This profile was extracted from https://plaid.com using the Firecrawl branding extraction API.
Visual Assets
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Logo
Social Card
This page is published by CharacterQuilt and is not affiliated with or endorsed by Plaid.