Plai Brand: Colors, Fonts, Logo & Visual Identity

Plai Brand Identity

A complete profile of Plai's visual system — colors, typography, components, and personality — extracted from https://www.plai.io/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.plai.io/.

Color	Hex	RGB
primary	#40454F	rgb(64, 69, 79)
secondary	#0F1F3D	rgb(15, 31, 61)
accent	#145AFF	rgb(20, 90, 255)
background	#FFFFFF	rgb(255, 255, 255)
textPrimary	#0D0E10	rgb(13, 14, 16)
link	#145AFF	rgb(20, 90, 255)

Typography

Each font links to its Google Fonts page where available.

Role	Font	Google Fonts Link
primary	Space Grotesk	Space Grotesk →
heading	Space Grotesk	Space Grotesk →

Visual Assets

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UI Components

Component	Background	Text Color	Border Radius
Input	#F1F3F6	#333333	12px
Button Primary	#145AFF	#FFFFFF	12px
Button Secondary	#FFFFFF	#145AFF	12px

Brand Personality

Tone: modern
Energy: medium
Audience: businesses looking for AI-driven ad solutions

Frequently Asked Questions

What is Plai's primary brand color?
Plai's primary brand color is #40454F. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Plai use?
Plai uses #145AFF as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Plai use?
Plai uses Space Grotesk as the primary typeface across body and headings.

Does Plai use a light or dark theme?
Plai's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find Plai's logo?
Plai's logo is available directly on their site (https://www.plai.io/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?
This profile was extracted from https://www.plai.io/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Plai.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Space Grotesk",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#40454F",
    "secondary": "#0F1F3D",
    "accent": "#145AFF",
    "background": "#FFFFFF",
    "textPrimary": "#0D0E10",
    "link": "#145AFF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Space Grotesk",
      "heading": "Space Grotesk"
    },
    "fontStacks": {
      "heading": [
        "Space Grotesk",
        "sans-serif"
      ],
      "body": [
        "Space Grotesk",
        "sans-serif"
      ],
      "paragraph": [
        "Space Grotesk",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "153.6px",
      "h2": "48px",
      "body": "22px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "12px"
  },
  "components": {
    "input": {
      "background": "#F1F3F6",
      "textColor": "#333333",
      "borderColor": null,
      "borderRadius": "12px",
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#145AFF",
      "textColor": "#FFFFFF",
      "borderRadius": "12px",
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#145AFF",
      "borderRadius": "12px",
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/6798ff28c64131df111e57cc/67995a3a91e94e6b56ab875d_unnamed.png",
    "favicon": "https://cdn.prod.website-files.com/6798ff28c64131df111e57cc/6826d81d0fbde8a359cfa645_Plai%20Favicon%20Logo%20(2).png",
    "ogImage": "https://cdn.prod.website-files.com/6798ff28c64131df111e57cc/6853af7de3f3b9edee5cb249_Plai%20ai%20marketing%20tool.png"
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "businesses looking for AI-driven ad solutions"
  }
}